Celebrating an unrivalled legend
Gabriel Leone as Ayrton Senna | Image courtesy of Netflix
Ayrton Senna, the legendary Brazilian Formula One racer, left an indelible mark on the world of motorsport and beyond. Known for his fearless driving style, unwavering determination, and captivating charisma, Senna transcended the sport and became a global icon known for his unwavering commitment to excellence and his dedication to social causes. His tragic death at the San Marino Grand Prix in 1994 cut short a brilliant career, but his legacy continues to inspire generations of drivers and fans alike.
Ayrton Senna's story is one of humble beginnings, unwavering determination, and meteoric rise to fame. From his early days in karting to his dominance in Formula One, Senna pushed the limits of racing with unparalleled skill and passion. His rivalry with fellow McLaren driver Alain Prost captivated audiences, creating some of the most thrilling moments in F1 history.
However, beyond his racing achievements, Senna was also known for his unwavering commitment to excellence and his dedication to social causes. He became a symbol of hope and inspiration for millions worldwide, using his platform to advocate for equality and education. He secretly donated millions of dollars to help poor children and founded what later became the Instituto Ayrton Senna (IAS). As such, his legacy extends far beyond the racetrack, leaving an enduring impact on the world.
The upcoming Netflix series, titled Senna, promises to be a captivating dramatisation of the life and career of the legendary Formula One racer, with TAG Heuer ambassador Gabriel Leone starring in the titular role of the six-episode miniseries.
The series will chronicle Senna's meteoric rise through the ranks of Formula One, capturing his thrilling victories, heartbreaking disappointments, and intense rivalries. With the full support and blessing of Senna's family, the producers have been granted unprecedented access to the driver's personal archives, ensuring an intimate and authentic portrayal of his personal life, which explores his relationships with his family, friends, and fellow drivers; and sheds light on the man behind the iconic helmet.
Senna will not only celebrate Senna's extraordinary talent and achievements on the racetrack but also examine his impact off the track. We will see how he became a global icon, inspiring millions worldwide with his determination, charisma, and unwavering commitment to excellence.
Originally slated for release in 2022, Senna has been eagerly anticipated by fans and enthusiasts alike. Now, with the release date set for November 29 2024, we can look forward to experiencing Senna's incredible story like never before.
The series promises to be a poignant and immersive portrayal of a true racing legend, offering a deeper understanding of the man who transcended the sport and became a symbol of hope and inspiration for generations.
To honour the audacious, triumphant, and charismatic Brazilian racing legend, TAG Heuer, in collaboration with the Senna Brand, has launched exclusive and limited editions of its Formula 1 and Carrera collections. Senna, a long-standing TAG Heuer heritage ambassador, left an enduring impact on Formula 1 racing with his unrivalled talent and unwavering determination. These timepieces hope to serve as a testament to Senna's enduring legacy both on and off the racetrack, immortalising his impact on the sport and beyond.
“The TAG Heuer Carrera Chronograph Tourbillon x Senna incorporates elements that reflect Senna’s spirit and achievements with several elements such as the carbon bezel, inscribed with ‘Senna’ and a tachymeter scale reaching up to 400 km/h, symbolising the speed and precision that defined Senna’s career.” TAG Heuer
Images courtesy of Netflix and TAG Heuer