SEO helps you rank higher in search engine results, which can give you an advantage over the competition. It can also convert website traffic into sales. However, SEO can be damaging to your brand if not utilised correctly. Here are four rules to follow to use SEO effectively in marketing content.

1. Generate unique content

SEO is a tool to mainly help you stick out from the competition. So to be really effective, you’ll need to create unique content. Unique content will help you generate organic traffic, define your brand image, and create empowered customers. 

2. Keep your content up to date

SEO is an ever-evolving field. The algorithms of search engines change. New trends appear in the market. Customers shift priorities. Your SEO has to be agile and meet these demands. That means you have to continually work on it and develop new strategies. 

3. Avoid black hat SEO

Black hat SEO is a term for focusing solely on SEO and not the user. Black hat SEO is things like keyword stuffing, invisible text, and doorway pages. These techniques only hurt your brand and do not help with your marketing strategy. They are best avoided.

4. Measure your progress

As with any marketing campaign, you need to measure your progress. Measuring your progress will show you what is working and what isn’t. There are a number of ways to measure your progress (TenFold). Every time you make a change or create a new campaign track it so you can determine how to  

If you follow these four rules, your content will serve your marketing purposes. At ALHAUS we are experts at content management. We’ll help you create content that achieves your marketing goals. Learn more about how our services can help you!