We all know that having a strong brand presence online and interacting with potential customers or clients through social media and websites is important for success in today’s market. But what is just as important is accessibility, and it’s something that you can’t afford to overlook.

In fact, accessibility is a requirement under current EU law, and it’s vital that you take the time to make sure that your website is accessible to people with disabilities like vision problems and other similar issues.

 And while legal compliance is important, it’s also vital that you pay attention to accessibility for users no matter what kind of system they’re using to access your pages.

For example, tablet ownership has increased to more than 1.2 million people, and smart phone usage is even more popular. Millions are now connected 24 hours a day, and the desktop computer isn’t the most common method of surfing the net anymore. A few tips can help you keep your site accessible:

• Start by ensuring that your layout and design are easy to read. Keeping things simple and free from clutter makes it easier for users with visual impairments to see your text. Large link buttons and other similar steps can help dramatically as well.
• Design matters, too. The right design will look great on any screen. It’s important to understand that your content as well as your layout will need to translate to mobile devices – smaller screens, touch screen interaction, and so on. In some cases, companies design an entirely separate mobile site, but the reality is that good design and content management are all it really takes to get the same results.
• Use images and video, but don’t fill up your site with them. Your blog can be embedded with videos and images as well. Just remember to include alt tags, captions and transcripts. This can help improve SEO as well as accessibility without cluttering up your site.

We know that good web content management can be difficult to oversee and even to understand. That’s why our team works to provide you with the best content management and online editing available. Contact us today to learn more about what we can do for you and your business.