A novel approach
All images courtesy of Nicole McLaughlin. Above: CamelBak Reservoir Jacket
New York-based designer Nicole McLaughlin transforms discarded materials into fun, functional creations that highlight the need for upcycling and repurposing. She talked to ALHAUS Magazine about sustainable design practices and upcoming projects.
ALHAUS Magazine: Your designs have a tongue-in-cheek quality. How would you describe your design philosophy?
Nicole McLaughlin: Sustainability can be such a daunting topic to tackle. By making my work fun and functional, it becomes digestible. You’re less afraid to engage with it and discuss what you see. That's an essential first step in dealing with waste and sustainability; talking about it.
AM: What is upcycling for you and how did you first get into it?
NMcL: Upcycling is the reuse of materials to reduce and or eliminate waste. While working for a sportswear brand, I couldn't ignore the amount of waste created. I took some of it home to incorporate into my experiments and never looked back.
AM: If there is one thing that everyone could do today to help protect the environment, what would that be?
NMcL: Restraint. Social media has amplified this ideology that we constantly need to consume. But being a more mindful consumer will help us understand what we need versus what we think we need—hopefully helping us eliminate unnecessary waste.
Arc’teryx GORE-TEX bikini
Bragel
AM: I hear you are developing a non-profit organisation to provide design resources to schools and universities. Can you tell me more about it?
NMcL: I've learned much from working with various organisations to help raise awareness and funds. So, I'm taking my time to educate myself before I move forward with my non-profit. Luckily, I can still help others as I continue to do so.
AM: You have collaborated with PUMA, Crocs, Russell Athletic, Arc’teryx and Reebok to name a few. What can we expect from you in 2022/2023?
NMcL: I'm currently working on a few exhibitions, some projects, and a lot more upcycling workshops.
Hermès Bag Vest
Nike Bag Shoes
PUMA Goalie Glove Jacket
Toy Pants
Nicole McLaughlin is a multidisciplinary designer based in New York City. Since 2018, Nicole has explored greater possibilities for sustainability through self-initiated and collaborative efforts. While sustainability is often used as a marketing buzzword because of its PR value, Nicole's accessible, witty and functional practice serves as a reminder that sustainability is actually an operational philosophy. By transforming discarded miscellanea into objects with new, imaginative, and often unexpected utility, Nicole shows how a circular approach to design and manufacturing can help us reframe waste as an opportunity.