Discovery

GETTING TO KNOW YOU
We get to know your brand, goals and expectations. From there, we put together an initial plan for the work to come. A great plan requires real insight. We’ll get up to speed on key audiences, relevant cultural trends, your competitive landscape and more. It’s about getting to the heart of what’s critical for success.

_We kick off with a meeting
_We listen to you — carefully
_We go beyond the obvious to ask all the right questions
_We review your comms, competitors and relevant cultural trends

Strategy

A CLEAR PLAN OF ACTION
Next, we take everything we’ve learned and build a complete picture of what you need. While we research brand personas, our project managers will start bringing insights, research and goals together to inform a plan of action. What we learn in the first two stages provides us with the ingredients we need to create a robust brief.

Expression

BRINGING IDEAS TO LIFE
In words, we focus on your brand’s voice — its personality, tone and how it makes people feel. Once we’ve defined that, we use your tone and voice to create key brand messaging. From a design perspective, we present a range of practical applications that bring ideas to life.

Action

MAKING IT ALL HAPPEN
As we help you grow, we hit milestones with creative, authentic deliverables. We put a plan in place to measure success and determine what’s working well and where (if needs be) to refocus attention.