The beautiful artworks on show at the Barbican as part of the Into the Night exhibition serve as an inspiration to us as modern day writers – to leave our laptops behind us more often and venture out into the world, forging connections with the people we meet in person, discovering new perspectives and sparking new ideas in the process.

from the magazineCaitrina CodyOctober 21, 2019creativity, storytelling, gallery, london, exhibitions, barbican, featured right

Telling stories through fashion

The patterns on a vest or the lines of a suit are telling of the wearer’s personality, but more than that, fashion exposes unique stories in its presentation, production, context and history.

from the magazineClaire OberstMay 31, 2019alhaus magazine, fashion, storytelling, design

Win a loyal audience with episodic content

One of this year’s biggest trends on the content marketing scene is episodic content—which, put simply, involves taking a long piece of content and publishing it in segments or instalments over time. When done well, this format can expand your customer base, increase blog subscribers and grow follower counts on social.

from the expertsALHAUSMay 13, 2019content, storytelling, episodic content, content marketing

The power and promise of immersive technology in brand storytelling

Contemporary tools for marketing through storytelling are an evolution beyond traditional mediums, such as TV, radio, print and even online video—think 360-degree video, augmented reality (AR) and virtual reality (VR), to name a few.

from the webAlison OByrneDecember 12, 2018technology, storytelling, branding