In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs.
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Read MoreContent analysis is a marketing task that’s never really complete. You need to come back to your old content again and again to see what should be updated, which new visibility opportunities can be pursued and how to better optimize it for more conversions.
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Read MoreCrafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs. If you’re just starting out (or reworking your content strategy entirely), there are some important questions to consider with your team.
Read MoreWhether you work on a content marketing team at your company or you're riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator.
Read MoreA diverse set of both new and traditional publishers continue to invest in the print medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine.
Image: Natallia Khlapushyna/Alamy
From M&S’s LGBT sandwich to Kendall Jenner stopping a riot with a Pepsi can, corporate business is adept at adopting our concerns. But is it all a cynical marketing ploy?
Read MoreSustainability has become much more than just a buzzword for business. Increasingly, environmentally conscious consumers are driving retailers to demonstrate their green credentials on the shelves and in their business models.
Read MoreAnyone who’s been through a website refresh knows how invested stakeholders throughout the organization can be in the outcome. Fonts, colors, images, language ... from the C-suite down, few things invoke more passion than the public face of the company. But are people really focusing on the right things?
Read MoreImagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed course and leaned deeper into the ultimate lean back experience, print, with whole new publications.
Read MoreIllustration by Alexis Beauclair
Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate guesses about who you are, where you’ve been, how you feel and what you might do next.
Read MoreMany emerging technologies today are good for the planet and the long-term sustainability of our industries. The vast majority of them are good for business, too. Intelligent data collection and less wasteful production methods can help companies realise savings they didn’t even know were theirs for the taking.
Read MoreRegardless if a business sells gluten-free pasta, real estate software or coaching services, a blog is the most powerful marketing tool. It helps establish the voice and tone of the business, displaying the personality and core values of the overall brand.
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Read MorePublished on schedules ranging from quarterly to once a year, each magazine is vying for readers’ attention in a time of ubiquitous screens. The subjects of these magazines vary, but what they have in common is their creators’ shared belief that time spent engrossed in a print publication is time well spent.
Read MoreImage: Gener8's menu for ad selection | Gener8
A major concern facing digital advertising today is how to balance privacy concerns with sending consumers messages that are relevant to them. While relevant messages are important, many consumers are simultaneously becoming increasingly concerned about the use of merged databases.
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It’s hard to escape the buzz around machine learning. Practically every industry is talking about it. Today’s marketers are striving to deliver a relevant message to their customers. And while humans can’t communicate with large volumes of customers individually at scale, machines can.
Read MoreIn recognising the resilience of repurposed fabrics; the fragility of the environment; and ultimately the need for change, these individuals are creating beautiful, thoughtful and practical garments that stand the test of time, and represent a movement towards a more responsible, sustainable way of living.
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The social influence market is just like any market. It uses currency (taste) to build capital (social status). This capital eventually gets monetized, and we inevitably discover that our internet “friends” may be making thousands and thousands of dollars for selling us brands, products, and ideas, just like celebrity pitch people did before them.
Read MoreRecent standouts have given marketers a playbook for how to get users to tune in. Brands should approach podcasting like community outreach, not advertising.
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Supposedly environmental stock market indices used to help investors allocate hundreds of billions of pounds in investments include some of the world’s biggest contributors to fossil fuel pollution.
Read MoreContent marketing is likely to be financing (and creating) more and more of what we do and see, as audiences become increasingly hostile to traditional advertising.
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