For the first time since 2010, Google has updated its SEO starter guide.

This exciting update has some great information for content managers. Although the guide still does not reveal the secrets to how their algorithm works, there is some great information.

Here is everything you need to know about the new updates:

From pdf to web-based

The first major change is that the guide has been updated from a downloadable .pdf to a web-based guide. This change will make it easier to search for specific topics. It also merges the Webmaster Academy and the guide together into one comprehensive resource. 

The addition of mobile standards

A lot has changed with mobile since the publication of the last guide. So it makes sense that the new guide has expanded their guidelines for mobile SEO. The old guide separated mobile and websites, while the new guide has introduced standards for more modern mobile-enabled sites. 

New linking guidelines with a warning

We all know linking is an important part of building website credibility. However, with so many recent problems the linking guide now contains new warnings to content managers to take care when adding links to their sites. One clue about their algorithm is revealed with Google clearly stating that sites that link to other sites with bad reputations can end up damaging their own.

Hiring an SEO expert

Finally, the new guide clearly recommends hiring an SEO expert. The guide offers links to further content detailing how to hire an SEO expert when you should hire an SEO expert, and what to look for in a qualified SEO expert. 

With the publication of a new guide, we can expect to see some major changes in our industry. To keep on top of the latest developments in SEO, subscribe to our blog at ALHAUS.

Also, if you are looking to hire an expert in SEO, look no further than the content managers at ALHAUS. We offer a variety of content services including optimising your content for search engine queries. Contact us today to learn more!