Not all PowerPoint presentations are created equal. A presentation can be beautifully designed, or educational. Maybe they’re funny or have constructive actions to instigate. Ideally they encompass all of the above.
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Reaching an international audience with your content requires an entirely different strategy due to variances and customs that will need to be addressed.
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Why is consistency important? Any difficulty on the part of the customer in reconciling voice with brand means a muddled message and a lack of affinity with your product.
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With the current advances in Virtual Reality and Augmented Reality (VR & AR) and the roadmap ahead for its continued improvement and accessibility, now is the time to start considering how to use it to get your message out to the world.
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You invest a lot of time and resources into developing high-quality content. At ALHAUS, we want to make sure that everyone can enjoy the fruits of your labour. Website accessibility ensures that everyone, no matter their abilities, can engage in your content.
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Beyond technological innovation, there is a shift in the way brands and platforms approach their relationship with customers.
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Many marketers are caught up on vanity metrics such as page likes and views but to truly rate the efficacy of your content strategy, you need to look at deeper metrics. Deeper metrics evaluate engagement and retention, rather than passing interest.
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When designing your website, the choices you make will impact whether or not visitors stay. Bad design decisions can turn readers off for good, while good design decisions can draw them in and have them stick around to read more.
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eBooks are a great format for long-form content. They can offer complex details about your products, services, and position your company as an industry thought leader. Sadly, with the current state of eBooks, many readers cannot enjoy your content.
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Good copywriting habits will ensure your copy is effective; has a high rate of conversion; and represents your brand. Developing these over time takes a little planning and deliberate action.
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Anyone who sees your content will read your headline, but not everyone will read your content. Thus a strong headline can matter as much, if not more, than your content. Find out how to optimise your headlines for SEO. Headlines that incorporate SEO can increase blog traffic, give you a higher SERP, and improve your social signal value.
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When you are ready to release an eBook, develop a promotion strategy that includes these five things and you’ll get a great ROI.
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Infographics are an ideal way to easily disseminate your content online. They communicate a lot of information quickly and are easily shared.
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Readability is critical to communicating your message to your audience. However, between mastering accessibility standards and writing skills, it can be a bit difficult to produce consistent, readable content. Luckily, there are seven apps that can help you review and improve the readability of your website.
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Webinars are cost-effective, extremely informative, and can be easily shared. Femtreprenuer has put together a great resource on how to host and share a webinar for free that can help you get started (Femtreprenuer).
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Social media is the ultimate platform to connect directly with your customers. One of the most important ways to connect is by responding to social comments. Responding to social comments builds brand trust, improves customer satisfaction, and gives your company a human face.
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Video content boosts conversions and sales up to 80%, it builds brand trust, and is easily shareable. With these benefits, effective content management strategy should definitely include video content.
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Social media care is the latest and greatest version of “new marketing” and companies are paying attention.
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Good web design is the practice of designing for users and not yourself. While it is important that it looks aesthetically pleasing, it also needs to be easy to use. Websites that are neither will have high bounce rates and low pages per visit and conversions.
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As a constantly evolving platform, Facebook is prone to making big changes to how the social network works. Lately, they have changed the way in which the very basis of the medium works – its feed.
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