So, have you ever right-clicked a webpage and chosen ‘view source’ to have a look at the gubbins that actually makes the webpage you are looking at? It looks a bit scary, doesn’t it? The good news is that all that code is there for a reason, and all of it is really quite useful.

When a well-known fast food restaurant chain subverted its own well-established ‘you got it!’ slogan for a television advertising campaign, morphing it into ‘you don’t got it!’, there was a howl of anguish from grammatically-concerned viewers. The slogan was not a mistake. It was, arguably, a clever subversion. 

Everybody knows what designers do. They are artists, trained to take a brief from a client and use their talent and imagination to create a visual representation of an idea or concept. These visual elements form an important — and vital — aspect of a organisation’s brand: who doesn’t recognise the Nike swoosh or the red and white branding of Coca Cola?