Recent standouts have given marketers a playbook for how to get users to tune in. Brands should approach podcasting like community outreach, not advertising.
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Podcasts are a great way to establish brand authority by positioning you as an industry expert. They help add personality your brand and can answer important questions about your industry, products, and services. However, in order for a podcast to have a good return on time and investment, you will need to grow your audience.
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Podcasts have rapidly become the consumer’s favourite way to be entertained. The marketing potential to reach millions of people and attract a larger audience has quickly grown. There are no signs that the popularity of podcasts will slow down. People can listen to podcasts while doing anything.
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In order to secure your place in the world of audio, it’s best to start now and here is why:
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