With growing pressure on Facebook to protect their users’ privacy, CEO and Founder Mark Zuckerberg stated at its recent developer conference: “I know that we don’t exactly have the strongest reputation on privacy right now, to put it lightly. But I’m committed to doing this well.”

from the expertsJulie-Ann SherlockJune 3, 2019Facebook, privacy, data

These ads think they know you

Illustration by Alexis Beauclair

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate guesses about who you are, where you’ve been, how you feel and what you might do next.

from the webALHAUSMay 1, 2019advertising, content, privacy, targeted advertising

Will advertisers of the future need to pay consumers to see ads?

Image: Gener8's menu for ad selection | Gener8

A major concern facing digital advertising today is how to balance privacy concerns with sending consumers messages that are relevant to them. While relevant messages are important, many consumers are simultaneously becoming increasingly concerned about the use of merged databases.