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A major concern facing digital advertising today is how to balance privacy concerns with sending consumers messages that are relevant to them. While relevant messages are important, many consumers are simultaneously becoming increasingly concerned about the use of merged databases.
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It’s hard to escape the buzz around machine learning. Practically every industry is talking about it. Today’s marketers are striving to deliver a relevant message to their customers. And while humans can’t communicate with large volumes of customers individually at scale, machines can.
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The social influence market is just like any market. It uses currency (taste) to build capital (social status). This capital eventually gets monetized, and we inevitably discover that our internet “friends” may be making thousands and thousands of dollars for selling us brands, products, and ideas, just like celebrity pitch people did before them.
Read MoreContent marketing is likely to be financing (and creating) more and more of what we do and see, as audiences become increasingly hostile to traditional advertising.
Read MoreWhile it’s true that most marketing has migrated to online platforms due to the lesser cost and higher reach, print hasn’t entirely disappeared—nor should it.
Read MoreThe spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, if your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers.
Read MoreA new survey by The Female Quotient and Ipsos finds marketers aren’t doing a good enough job in reflecting the diversity of real life.
Read MoreAd Age's top five most innovative creative ideas of the week, featuring HBO, We Are Social and more.
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Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion.
Read MoreDon't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell.
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Read MoreBetter position your product or service with Generation Z by understanding their values, how they make purchases, and how they differ from Millennials.
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It can be difficult to gain your customers’ trust in 2018 without an online presence. You know you need to be searchable on Google. However, with so many bloggers, influencers and companies clamoring to build a name for themselves on the internet, you need to invest considerable time to build up your brand online.
Read MoreA new Instagram update now facilitates the ability for marketers to really develop an effective Instagram marketing strategy. Here are some tips on how to get more from your Instagram marketing efforts now that this feature is available.
Read MorePrint publications are still an effective marketing strategy. Whether you chose to run advertisements in circulars or publish a manual, product brochure, or informational guide, you can see a high ROI for your efforts.
Read MoreEmail marketing is still one of the most effective ways to communicate with your followers. However, it can be hard to come up with fresh ideas every week to keep your readers engaged. If you’ve never done an email campaign before, 2018 is a great year to begin.
Read MoreRanking particular keywords is important not only for search optimisation but also for drawing return visits to content or products by maintaining keywords that users have utilised to some degree of success before.
Read MoreWith the advent of social media and analytics, the old one-size-fits-all approach to marketing has been utterly discarded, in favour of targeting your marketing at different audiences. As a business owner, you too can learn how to speak meaningfully to a broad customer base by segmenting your approach.
Read MoreYou may have heard of native advertising over the last year. The digital marketing world is buzzing, declaring that native advertising is the next big thing. Native advertising is paid content that appears in a consumer's feed. Unlike traditional advertising mechanisms, native advertising is designed to be non-disruptive to content consumers
Read MoreThis last year, website pop-ups have started to make a comeback as an effective online marketing strategy. In the past, they were used to advertise third-party products and would interrupt the user’s online experience. However, now they are integrated into site content to offer discounts, initiate subscriptions, and direct site traffic.
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