An effective content strategy predicts and anticipates reader trends and incorporates them into their content management strategy. However, with so many new developments every year, it can be hard to gauge which trends may grow and which will just be gone in a flash.
Read MoreOne of the best things about eBooks is the flexibility that they offer both authors and readers. Depending on which publishing format you choose for your next publication, you can target specific markets and provide a variety of accessibility options. However, with so many eBook options available, it can be difficult to decide which format will meet your needs.
Read MoreDuplicate content occurs when the same content is published in multiple places online. This creates a range of technical problems that can impact your search engine rankings and reduce traffic to your website. To avoid these complications, there are a number of best practices that you can follow to ensure that you are not penalised for publishing on more than one website.
Read MoreeBooks have become increasingly popular in recent years, but studies show that people still prefer to purchase traditional books (Pew). Even with consumer preferences leaning toward traditional books, eBooks and online publishing have had a profound impact on traditional book publishing.
Read MoreTo promote the cause of accessibility, we provide a monthly international accessibility news roundup to document the emerging developments. Keeping up with these developments is a great way to guarantee that everyone can enjoy the content on your website.
Read MoreBetween evolving technologies and changing social trends, what readers look for in content is always in flux. That’s why it is very important that you stay current with the latest trends in content marketing so that you don’t lose readership.
Read MoreWriting and publishing engaging content is only half the battle. You may be regularly publishing the best content on the web but if you aren’t promoting your content, you will not have any readers. The most successful content marketing strategies also include content promotion.
Read MoreA successful content marketing strategy contains a dynamic approach to content creation. You need to create a full range of different types of content published on multiple outlets to attract as much website traffic as possible.
Read MoreContent workflows can be a vast or as focused as your website needs, but having one in place is vital. Using a workflow tool that streamlines information means you avoid hundreds of emails and lessen the risk of things being missed or lost in a sea of well-meaning flagged mails. It's a no brainer and our clients really reap the benefits.
Read MoreContent management is essential in today’s market, so if you find your quality is slipping or you have no time for oversight and testing, you may be left wondering is it time to hire a content specialist?
Read MoreThe internet is saturated with content and you need to do everything you can to make your content stand out in order to attract readers. Attention-grabbing headlines are a great way to do this because without a compelling headline, no one will be interested in reading your content.
Read MoreMany businesses struggle to decide what kind of marketing strategies to employ, but experts now believe that in an era of savvy and well-informed consumers, using soft-sell content marketing to promote an aspirational lifestyle will make target audiences sit up and take notice.
Read MoreThere’s a lot of discussion about whether eBooks or traditional books are more popular. Some news outlets are reporting that eBook sales are falling and that people are returning to traditional books (NY Times), while others are saying that eBooks now reign supreme (Fortune). It’s hard to gauge which is the market leader.
Read MoreBuilding a strong brand requires you to become a subject matter expert. So most of your content will focus on the niche industry of your business. However, there are some huge advantages to publishing content that is outside of your particular knowledge-base but is still relevant to your overall brand.
Read MoreStanding out from the crowd in the online world is important, but what is often overlooked is the fact that you have to go beyond just keyword stuffing or building a flashy main page. Instead, your website copywriting needs to be able to deliver the best results for your business as well.
Read MoreYou know that your business needs to have a strong online presence. It’s no secret that this makes it much easier for any company to stand out, get noticed, and grow into a stronger organisation with better sales and a better brand identity.
Read MoreTake a look at some of the articles related to things like online SEO improvement and driving more traffic to your website and one thing keeps popping up – the term ‘quality content is king’. It sounds like a cliché, but the reality is that in today’s online world, the kind of quality that your content provides to visitors is instrumental in giving you better online results.
Read MoreToday, more people are utilising their smart phones and tablets to access the internet than ever before. And they’re using them for way more than just a quick glance at Facebook, too. Today, they’re using those devices to shop, learn about local businesses, and more.
Read MoreToday, every company knows that the way they rank in search engine results has a direct impact on their overall success. But do you know how to generate website content that really helps you get noticed?
Read MoreIt’s no secret that today’s online users are relying on the web to find out more about the companies they want to work with. But while businesses will easily agree that they need an online presence to reach those customers, they don’t always understand how good online content can help build brand awareness.
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