A diverse set of both new and traditional publishers continue to invest in the print medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine.
Imagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed course and leaned deeper into the ultimate lean back experience, print, with whole new publications.
Read MorePublished on schedules ranging from quarterly to once a year, each magazine is vying for readers’ attention in a time of ubiquitous screens. The subjects of these magazines vary, but what they have in common is their creators’ shared belief that time spent engrossed in a print publication is time well spent.
Read MoreThere is no denying that it has mostly been a rough decade for print media. Many of the brands that have survived, however, appear poised for a profitable future by leaning into print as a pivotal part of their strategy, rather than merely preserving a dying platform.
Read MoreFor 2019, Ad Age has expanded their annual publishing-industry honors program. It's now known as the Ad Age Publishers A-List.
Read MoreImage: Jason Scott
Patrick J. McGovern spent 50 years spreading information about computers and technology around the globe through publications such as PC World, Macworld, Infoworld, the Dummies books, and the company’s flagship, Computerworld.
Read MoreIt’s been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era.
Read MoreWhile it’s true that most marketing has migrated to online platforms due to the lesser cost and higher reach, print hasn’t entirely disappeared—nor should it.
Read MoreThe norms for ads on Instagram, YouTube, and the rest are not set in stone yet. The playing field is constantly shifting.
Read MoreIn a stand against the age of technology, many independent magazines launched to prove that print wasn’t dead. They knew there would always be an interest in carefully curated pieces of print that offered something tactile and beautiful—and they were right.
Read MoreNews organisation the Guardian has relaunched its weekly paper, transforming it into a magazine in a bid to engage readers all over the world and highlight its “in-depth journalism”.
Read MoreCompanies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines.
Read MoreAs well as being among the world’s biggest brands, internet giants Facebook, Google and Amazon have something else in common – they have all started to embrace printed media in recent times.
Read MoreImage: Rex/Shutterstock
Falling ad revenues have spurred media companies to find new opportunities in areas such as e-commerce and events.
Read MoreIt may seem strange that we are seeing a resurgence in independent magazines in an era where traditional print has never been more unstable. Yet independent publishing, far from dying, is undergoing a renaissance.
Read MoreIt started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital age. But now the vast range of independent magazines on offer in Britain is being hailed as a modern publishing phenomenon.
Read MoreThough the ideal publishing frequency varies across many industries, it is important to develop a plan now if you plan to grow your online presence in the coming year.
Read MoreArtificial Intelligence (AI) has reached the online publishing industry and it is taking it by storm. AI is the beginning of some major changes that will impact publishing in the future. Developments in AI are already proving advantageous.
Read MoreeBooks have become increasingly popular in recent years, but studies show that people still prefer to purchase traditional books (Pew). Even with consumer preferences leaning toward traditional books, eBooks and online publishing have had a profound impact on traditional book publishing.
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