Posts tagged copy

From Chaucer to ‘text speak’: the evolution of language

The English language is replete with linguistic quirks, borrowed words and discordant pronunciations, and can prove unwieldy for the average publisher or editor, let alone a non-native speaker. The history of the evolution of this language—and attempts to shape its style—is long and rich, spanning centuries.

from the magazineALHAUSAugust 20, 2018editorial, copy, language, content, alhaus magazine

The importance of tone in copywriting

Tone of voice (TOV) is an effective tool to help your audience feel as if they are getting to know a person rather than a product or brand. Familiarity breeds comfort and people are more likely to spend money with companies or businesses they feel comfortable with.

from the archiveAlison OByrneApril 25, 2017copy