Mobile optimisation ensures that readers can access your content no matter what device they are using. Last year, ALHAUS offered four tips to help get you started. Here are four more to help you make your site even more mobile-friendly.
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Those of us of a certain age will remember the first time mobile phone use seemed to go mainstream. The concept that you could make calls anywhere outside the house without being a member of the emergency services was crazy enough, but the fact that these plastic blocks with clicky buttons had secondary and even tertiary functions seemed an unnecessary luxury.
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With all the great mobile technology now available, mobile use has outpaced desktop use for internet access. This is especially true among communities who use assistive technology because mobile devices are often more adaptive and easier to use.
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Nowadays, everyone is offering content. So it’s more important than ever to exercise best practises. To help you get started, here are five mistakes to avoid in 2018.
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Some have embraced Google accelerated mobile pages and others believe it is actually harmful to online marketing and business. We’ll compare the pros and cons to Google AMP here.
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As a content manager, it is more important than ever that you optimise your content for mobile use. To reach all of your potential mobile readers, it requires a real commitment in curating and crafting content specifically for mobile consumption.
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Nowadays when creating your content strategy, you need to focus on mobile content creation. Smartphones have now surpassed computers as the primary form of internet engagement (Statista). Therefore, it is essential that when you design your content strategy, you lead with mobile optimisation to truly engage your readers.
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The long-trusted method of identifying potential customers has been overshadowed by technology - and mobile technology in particular. Recent research from Google states that in today’s digital age where almost every hand holds a smartphone ready to search for and instantly gratify any requirement, consumer intent is far more powerful than demographics.
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