Who said print was dead? What’s behind the proliferation of new titles

Imagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed course and leaned deeper into the ultimate lean back experience, print, with whole new publications.

from the webALHAUSMay 8, 2019print, magazine, print magazines, publishing

Long live print: San Francisco has become awash in indie magazines

Published on schedules ranging from quarterly to once a year, each magazine is vying for readers’ attention in a time of ubiquitous screens. The subjects of these magazines vary, but what they have in common is their creators’ shared belief that time spent engrossed in a print publication is time well spent.

from the webALHAUSApril 10, 2019print, magazine, publishing

How to future-proof your print magazines

There is no denying that it has mostly been a rough decade for print media. Many of the brands that have survived, however, appear poised for a profitable future by leaning into print as a pivotal part of their strategy, rather than merely preserving a dying platform.

from the webAlison OByrneFebruary 6, 2019print, magazine, publishing

These print and digital publishers are redefining what it means to be a media brand in 2018

It’s been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era.

from the webAlison OByrneNovember 2, 2018print, digital publishing, publishing, magazine

Publish or perish: why print isn’t dead when it comes to marketing

While it’s true that most marketing has migrated to online platforms due to the lesser cost and higher reach, print hasn’t entirely disappeared—nor should it.

from the magazineCathy BuckmasterOctober 29, 2018print, marketing, publishing

Print magazines get away with ads that Instagrammers can’t

The norms for ads on Instagram, YouTube, and the rest are not set in stone yet. The playing field is constantly shifting.

from the webAlison OByrneOctober 25, 2018publishing, advertising, print, magazine

The renaissance of the printed magazine

In a stand against the age of technology, many independent magazines launched to prove that print wasn’t dead. They knew there would always be an interest in carefully curated pieces of print that offered something tactile and beautiful—and they were right.

from the magazineCathy BuckmasterOctober 22, 2018print, publishing

The Guardian Weekly redesigns to become a “global” news magazine

News organisation the Guardian has relaunched its weekly paper, transforming it into a magazine in a bid to engage readers all over the world and highlight its “in-depth journalism”.

from the webAlison OByrneOctober 17, 2018publishing, print, magazine, guardian

Why young companies are starting print magazines as a way to help build their brands

Companies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines.

from the webAlison OByrneOctober 15, 2018branding, print, publishing

The power of print is not lost on the net’s biggest brands

As well as being among the world’s biggest brands, internet giants Facebook, Google and Amazon have something else in common – they have all started to embrace printed media in recent times.

from the webAlison OByrneSeptember 5, 2018print, publishing

Smart, cool … and in print: how indy mags became all the rage

It started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital age. But now the vast range of independent magazines on offer in Britain is being hailed as a modern publishing phenomenon.

from the webAlison OByrneAugust 10, 2018publishing, magazine, print