The ultimate list of instagram stats [2019]

As with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

from the webALHAUSFebruary 13, 2019instagram, social media

How to future-proof your print magazines

There is no denying that it has mostly been a rough decade for print media. Many of the brands that have survived, however, appear poised for a profitable future by leaning into print as a pivotal part of their strategy, rather than merely preserving a dying platform.

from the webAlison OByrneFebruary 6, 2019print, magazine, publishing

Are brands behind the times when it comes to gender stereotypes in ads?

Though many marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories.

from the webAlison OByrneJanuary 30, 2019branding, advertising

Are investors finally starting to care about social impact?

Image: Getty

In the investing world, there's always a hot new narrative. The narrative typically takes the form of an innovative product, a sector rotation or an "inevitable" theme.

read more on forbes.com

Ad Age publishers a-list 2019: presenting the magazine a-list honorees

For 2019, Ad Age has expanded their annual publishing-industry honors program. It's now known as the Ad Age Publishers A-List.

from the webAlison OByrneJanuary 16, 2019ad age, publishing, magazine

Raising a glass to green Millennials: Diageo preps sustainable branding push

Image: Diageo

Newly appointed chief sustainability officer David Cutter promises 2019 will see the drinks giant promote low-carbon activity with suppliers and customers.

from the webAlison OByrneJanuary 9, 2019sustainability, branding, advertising

From content marketing to 5G: digital trends for 2019

As 2019 begins, Appetite Creative takes a look at the trends that will most likely affect and impact the digital community in the forthcoming twelve months.

from the webAlison OByrneJanuary 2, 2019content, content marketing, digital, 2019 trends

Why content marketers don’t want instant gratification

When marketers set realistic expectations, they’re in a better spot to succeed long term.

from the webAlison OByrneDecember 19, 2018content marketing, content

The power and promise of immersive technology in brand storytelling

Contemporary tools for marketing through storytelling are an evolution beyond traditional mediums, such as TV, radio, print and even online video—think 360-degree video, augmented reality (AR) and virtual reality (VR), to name a few.

read more on forbes.com

from the webAlison OByrneDecember 12, 2018technology, storytelling, branding

The 5 As of successful digital transformation

Recent research from Boston Consulting Group reports that 98% of advertisers are not realising the full potential of data driven marketing. According to Google research, only one in three brand experiences are perceived by consumers as being really useful.

from the webAlison OByrneDecember 5, 2018google, digital, data driven marketing

Gary Vaynerchuk: How to blow up on social media

If you don’t know who Gary Vaynerchuk is, it’s not because he’s hard to find. Vaynerchuk has been creating daily content since 2006, when he launched his Wine TV series on YouTube. Because of his online marketing, he grew his family’s wine business from $3 million to $60 million.

read more on forbes.com

from the webAlison OByrneNovember 28, 2018social media

Breaking through with meaningful content marketing in the age of storytelling

Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing your title.

from the webAlison OByrneNovember 21, 2018content marketing, content creation

Top 10 native advertising trends for 2019

Key trends in native advertising will be an influence on all aspects of digital in the next 12-18 months. It is predicted that the digital advertising market is set to grow from $15bn in 2019 to $85bn by 2020, with Native advertising at the forefront.

from the webAlison OByrneNovember 14, 2018advertising, native advertising, 2019 trends

Google Ads intros new ad position metrics

Four new metrics provide better indications of where your ads appear on the search results pages.

from the webAlison OByrneNovember 12, 2018google, google ads

The tiny 1960s startup that became a global tech-media empire

Image: Jason Scott

Patrick J. McGovern spent 50 years spreading information about computers and technology around the globe through publications such as PC World, Macworld, Infoworld, the Dummies books, and the company’s flagship, Computerworld.

from the webAlison OByrneNovember 7, 2018tech, media, publishing, IDG

These print and digital publishers are redefining what it means to be a media brand in 2018

It’s been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era.

from the webAlison OByrneNovember 2, 2018print, digital publishing, publishing, magazine

Five content marketing trends to watch in 2019

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.

read more on forbes.com

from the webAlison OByrneOctober 31, 2018content, content marketing

Print magazines get away with ads that Instagrammers can’t

The norms for ads on Instagram, YouTube, and the rest are not set in stone yet. The playing field is constantly shifting.

from the webAlison OByrneOctober 25, 2018publishing, advertising, print, magazine

The Guardian Weekly redesigns to become a “global” news magazine

News organisation the Guardian has relaunched its weekly paper, transforming it into a magazine in a bid to engage readers all over the world and highlight its “in-depth journalism”.

from the webAlison OByrneOctober 17, 2018publishing, print, magazine, guardian

Why young companies are starting print magazines as a way to help build their brands

Companies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines.

from the webAlison OByrneOctober 15, 2018branding, print, publishing