Whether you work on a content marketing team at your company or you're riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator.
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When not working as a team, copywriters and designers can often operate from different space-time continuums. Here are some examples of how copywriters can ensure their content will be designed well at the writing stage.
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Regardless if a business sells gluten-free pasta, real estate software or coaching services, a blog is the most powerful marketing tool. It helps establish the voice and tone of the business, displaying the personality and core values of the overall brand.
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You get what you pay for when it comes to copywriters. Here's a look at how to hire good copywriters to help drive traffic and sales to your site.
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Conversion has become a dirty word. When you’re writing with a business objective in mind, the focus should be on how to improve revenue. However, there’s nothing more off-putting to a reader than soulless selling.
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Business blogging is vital for successful marketing. If your business does not currently have a blog, you are missing out on a lot of opportunities.
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Good copywriting habits will ensure your copy is effective; has a high rate of conversion; and represents your brand. Developing these over time takes a little planning and deliberate action.
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Anyone who sees your content will read your headline, but not everyone will read your content. Thus a strong headline can matter as much, if not more, than your content. Find out how to optimise your headlines for SEO. Headlines that incorporate SEO can increase blog traffic, give you a higher SERP, and improve your social signal value.
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Readability is critical to communicating your message to your audience. However, between mastering accessibility standards and writing skills, it can be a bit difficult to produce consistent, readable content. Luckily, there are seven apps that can help you review and improve the readability of your website.
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It happens to the best of us—sometimes a piece of content you’re proud of falls flat. Rather than scrapping all your hard work and moving on to the next piece, here are four steps you can take to increase the possibility of success.
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Whether you’re expected to create long-form copy that holds a reader’s attention for over two minutes (no mean feat) or write short, witty one-liners in the quip-saturated world of social, it’s a given there’ll be times when a writer’s mind is blank.
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Putting it simply shouldn't be difficult. With global business comes global content and it is important to tailor that content to a wider audience.
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Effective communication begins before the copywriting starts. Having a strong foundation will help you achieve continued success in your content.
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Copywriting requires more than just a mastery of the written language; copywriters also have to be able to connect your audience to your brand.
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Here are the most common mistakes that we see in B2B copywriting and that content managers should always try to avoid.
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What determines great copy can vary from industry to industry and reflect unique company brands. However, there are some basic characteristics that all great copy shares no matter what the product, service, or industry.
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Although English is the overall standard for conducting business internationally, going the extra mile to cater to your reader's native language can help you reach a broader audience. At ALHAUS, we understand how to navigate these cultural gaps, so here are five important tips to help you get started:
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A smaller screen means a new way to connect with customers. Optimise your website with these recommended methods:
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The landing page of your website is arguably the most important part of your site. It’s the customer’s first glimpse of your brand and what you have to offer. It could look flashy and enticing but without solid and engaging copy it’s bound to fall flat.
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There are several resources available to find a copywriter so here are some tips to help you find an excellent one.
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