When creating content, there are a lot of factors to consider. One of the most important is the tone or writer’s voice you use. The way you communicate your message is as important as your messaging.
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To write a news piece, a mammoth amount of preparation is entailed. When it comes to the actual writing, the writer must convey all of this information concisely within an often very limited word count.
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Content is critical to ensure your message reaches the most people online. The more content you produce, the higher your conversion rates and the faster your business will grow.
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Content that is full of simple grammatical and spelling errors degrades your brand. Read our top tips for improving your proofreading skills.
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eBooks are a great format for long-form content. They can offer complex details about your products, services, and position your company as an industry thought leader. Sadly, with the current state of eBooks, many readers cannot enjoy your content.
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Good copywriting habits will ensure your copy is effective; has a high rate of conversion; and represents your brand. Developing these over time takes a little planning and deliberate action.
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Readability is critical to communicating your message to your audience. However, between mastering accessibility standards and writing skills, it can be a bit difficult to produce consistent, readable content. Luckily, there are seven apps that can help you review and improve the readability of your website.
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It happens to the best of us—sometimes a piece of content you’re proud of falls flat. Rather than scrapping all your hard work and moving on to the next piece, here are four steps you can take to increase the possibility of success.
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Spring is the perfect time to schedule a content cleaning. A clean up can help you optimise your old posts, get rid out your outdated posts, and make sure your past content efforts help support your current goals.
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There are three types of editing: Content editing, copy editing, and proofreading. All three will help ensure that the content you publish is always high quality and engages your readers. Here is how to use the three types of editing to produce quality content:
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Editing and writing are similar in that they both involve cultivating material for an audience. However, there are a couple very key distinctions between them. Here is how both writers and editors work together to craft the best content.
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When you think of your website, you should think of it almost like a kind of online business card for your company. But you need to approach it in more ways than just that, and one thing that you need to consider is approaching your site’s creation as if you were writing a book – a book about what you can do for your visitors and how you can help them.
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Ask anyone involved in business today and they’ll tell you that their online presence is a key part of their overall business strategy and focus. After all, being able to stand out in the digital market is one of the single most important aspects of business success today.
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