The long-trusted method of identifying potential customers has been overshadowed by technology - and mobile technology in particular. Recent research from Google states that in today’s digital age where almost every hand holds a smartphone ready to search for and instantly gratify any requirement, consumer intent is far more powerful than demographics.
Read MoreThey say that a picture is worth a thousand words—but in the online world, if that picture is a poor-quality or badly-optimised image, it may be worth considerably less.
Read MoreA digital flipper book is a page-turning publication, usually based on .pdf files and presented as a Flash (.swf) file. They are a relatively popular way of presenting information digitally and mimic the physical experience of turning the pages of a book, presenting information in a linear way.
Read MoreSome more big news on the Visit Dublin front, as last Friday (19th October) marked the launch of the new marketing campaign and branding, “Dublin — A breath of fresh air”.
Read MoreWe're delighted to announce that Visit Dublin has been shortlisted for the eir Spider awards in the following categories: Best in Listings and Classifieds and Best in Travel, Sport, Leisure and Tourism.
Read MoreWith global mobile phone use at an all time high, there has been a surge of interest in developing websites that are accessible from a mobile device. Similarly, making websites accessible for people with disabilities is an integral part of high quality websites, and in some cases a legal requirement.
Read MoreSo, have you ever right-clicked a webpage and chosen ‘view source’ to have a look at the gubbins that actually makes the webpage you are looking at? It looks a bit scary, doesn’t it? The good news is that all that code is there for a reason, and all of it is really quite useful.
Read MoreBy this time, we are all aware of the new Google algorithm updates brought about to reward “mobile-friendly” sites in searches carried out from mobile devices. In announcing the updates, Google told us that they prefer a site to have one website, not two separate websites, for what is basically the same content.
Read MoreWhen a well-known fast food restaurant chain subverted its own well-established ‘you got it!’ slogan for a television advertising campaign, morphing it into ‘you don’t got it!’, there was a howl of anguish from grammatically-concerned viewers. The slogan was not a mistake. It was, arguably, a clever subversion.
Read MoreFáilte Ireland is Ireland’s National Tourism Development Authority, dedicated to supporting the Irish tourism industry and promoting Ireland as a tourism destination.They provide a range of practical business supports to help tourism businesses to develop and market their products and services.
Read MoreDiscover Ireland is a consumer-focused site promoting Ireland as a high-quality and competitive tourist destination for domestic holiday-makers. It features comprehensive information and listings for Irish accommodation, activities, events, tourist attractions and Irish holiday special offers.
Read MoreAssist Ireland is an online resource and product directory, dedicated to providing information about aids, appliances and assistive technology for people with disabilities and older people.
Read MoreEverybody knows what designers do. They are artists, trained to take a brief from a client and use their talent and imagination to create a visual representation of an idea or concept. These visual elements form an important — and vital — aspect of a organisation’s brand: who doesn’t recognise the Nike swoosh or the red and white branding of Coca Cola?
Read MoreFrom keyword overloading to fake inbound links, the road to good SEO has become increasingly paved with shortcuts in the race for top Google rankings. But all that is changing, with the focus switching in recent years from the so-called SEO shortcuts to quality, targeted content and well-built websites.
Read MoreA new Discover Ireland campaign aimed at encouraging Irish consumers to take their holidays at home was successfully launched in May. The #this is living campaign revolves around a series of online “playlists” – lists that feature 10 events or ideas for family adventures, romantic activities or exciting outings with friends.
Read MoreA new Fáilte Ireland online campaign aimed at securing growth and winning additional market share in the four main markets of Great Britain, US, Germany and France was launched in May 2014.
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