Long form content provides detailed content that is incredibly valuable to your readers, so it is worth considering as part of your overall content management strategy.
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The biggest questions content managers are faced with are: How do you know the content you are publishing month after month is doing what you it to? What KPIs can you set? How do you measure and analyse them?
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Blogging is a crucial piece of your online marketing strategy. Blogging provides an inexpensive platform to help your audience connect with your brand; build brand identity and credibility; and also helps you rank higher on search engines.
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As a content manager, it is more important than ever that you optimise your content for mobile use. To reach all of your potential mobile readers, it requires a real commitment in curating and crafting content specifically for mobile consumption.
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It happens to even the best writers. One minute you’re going along, the words are flowing easily and you’re getting great responses to your content, the next minute you have no idea what to write. Don’t worry though, you aren’t out of ideas, you’re just experiencing a bit of writer’s block.
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Accessibility isn't defined by just ability or disability anymore. Users are blessed with a multitude of devices, browsers and platforms to choose from to suit their personal ability or lifestyle.
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Social media marketing is crucial to any content management strategy. Regardless of what industry your business is in, there are many ways to use social media to increase your brand reach; improve brand awareness; and communicate your brand message and identity.
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A thought leader operates in a different way to a social influencer, so if you’re aiming to become one, or both, it’s crucial that you understand the distinction. There’s a lot of debate surrounding the definition of both statuses, so here’s some guidance.
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Content is still the best way to engage customers; increase site traffic; and turn interest into consumer action. It is essential to any business with a digital marketing presence to not only provide content, but to ensure that content is targeted; relevant; and high quality.
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One thing that is often overlooked in a content management strategy is the readability of the website. Digital marketers often get so excited about creating and delivering the content that they often overlook this crucial aspect. You can have the best content in the world, but if it isn’t easy to read, then you will miss out on reaching your intended audience.
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eBooks have had a stunning growth in the last couple of years because of the ease of publishing and accessibility. As a result, eBooks have become an effective part of a content management strategy when correctly implemented. If you are considering publishing an eBook as part of your future marketing strategy, it is important to understand what the future of digital publishing will be.
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You may have heard of native advertising over the last year. The digital marketing world is buzzing, declaring that native advertising is the next big thing. Native advertising is paid content that appears in a consumer's feed. Unlike traditional advertising mechanisms, native advertising is designed to be non-disruptive to content consumers
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The content marketing lifecycle is the process for creating; publishing; and promoting content. This starts with ideation and ends with a measurement of the campaign so you can determine the effectiveness of your content strategy.
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Writing copy that actually starts conversations and turns readers into customers is a pretty tall order nowadays. With the ever-expanding marketplace, effective copywriting is the best way to stand out from the noise of all your competition. This pressure to write succinct, yet attractive copy can quickly lead to writer’s block.
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Making your online content accessible to people of all abilities is required by EU law, so it’s definitely worth investing in. But did you know that by making your website accessible, you can drive its performance in search engine rankings at the same time?
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At ALHAUS, we believe that everyone should have equal access to information regardless of their unique individual requirements. That is why we are committed to bringing you the most current news and information on advancements in internet accessibility.
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Nowadays when creating your content strategy, you need to focus on mobile content creation. Smartphones have now surpassed computers as the primary form of internet engagement (Statista). Therefore, it is essential that when you design your content strategy, you lead with mobile optimisation to truly engage your readers.
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This last year, website pop-ups have started to make a comeback as an effective online marketing strategy. In the past, they were used to advertise third-party products and would interrupt the user’s online experience. However, now they are integrated into site content to offer discounts, initiate subscriptions, and direct site traffic.
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When designing your content management strategy you want to ensure that you are meeting all of your readers’ informational needs and answering all their questions. What better way to find out what they want than to learn from them directly?
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Word-of-mouth recommendation now accounts for one of the chief driving forces behind sales. This article explores the subject of influence and the power it exerts in today's digital marketing world.
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