The spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, if your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers.
Read MoreA new survey by The Female Quotient and Ipsos finds marketers aren’t doing a good enough job in reflecting the diversity of real life.
Read MoreNew study finds a company’s position on a social issue can drive purchase intent just as much as product features.
Read MoreAd Age's top five most innovative creative ideas of the week, featuring HBO, We Are Social and more.
Read MoreOne of the primary challenges put forth at the Global Climate Action Summit was Land and Ocean Stewardship, which focused on the ways in which natural resources on land and in the ocean can help mitigate climate change and nutritiously feed our planet's rapidly growing population.
Read MoreImage: REUTERS/Mike Segar
Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion.
Read MoreImage: S3studio/Getty Images
“Social Media Roundup” is a weekly roundup of news pertaining to all of your favorite websites and applications used for social networking.
Read MoreBoots has decided to turn the traditional cosmetic ad on its head with a campaign that promotes how beauty makes people feel, not how it makes them look.
Read MoreDon't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell.
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Google Trends is one of the best tools for SEO research. With these seven tips you’ll be able to extract hidden insights that no other tool offers.
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Read MoreToday, media is pulled, not pushed. And if you’re a marketer who wants your content to be consumed, it better be good, relevant and valuable. That goes double for advertising.
Read MoreAs well as being among the world’s biggest brands, internet giants Facebook, Google and Amazon have something else in common – they have all started to embrace printed media in recent times.
Read MoreYou get what you pay for when it comes to copywriters. Here's a look at how to hire good copywriters to help drive traffic and sales to your site.
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Read MoreBetter position your product or service with Generation Z by understanding their values, how they make purchases, and how they differ from Millennials.
Read MoreImage: Rex/Shutterstock
Falling ad revenues have spurred media companies to find new opportunities in areas such as e-commerce and events.
Read MoreImage: Hemanshi Kamani/Hindustan Times
The linear economy sees goods produced in a “take, make and waste” model that assumes resources are essentially infinite and will always be available to make new products.
Read MoreIt may seem strange that we are seeing a resurgence in independent magazines in an era where traditional print has never been more unstable. Yet independent publishing, far from dying, is undergoing a renaissance.
Read MoreLink-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt.
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It can be difficult to gain your customers’ trust in 2018 without an online presence. You know you need to be searchable on Google. However, with so many bloggers, influencers and companies clamoring to build a name for themselves on the internet, you need to invest considerable time to build up your brand online.
Read MoreThe sustainability movement is filled with many outstanding, successful and passionate change-makers, who happen to be women.
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