Four ways to create a scalable content strategy

When investing in a content strategy, it is important to consider its potential to evolve and align with future business growth.

from the expertsALHAUSNovember 26, 2018content managment, web content, social media

Sene Naoupu

Born in New Zealand, Sene Naoupu moved to Ireland in 2011 and became a member of the Ireland team that won the 2015 Women’s Six Nations Championship.

from the magazineCathy BuckmasterNovember 23, 2018Sene Naoupu, rugby, irish rugby, women's rugby, sport, irish sport

Breaking through with meaningful content marketing in the age of storytelling

Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing your title.

from the webAlison OByrneNovember 21, 2018content marketing, content creation

Energising your social media content plan with Wiki commemorative days

The best brainstorms are stage managed and grounded in rigorously curated examples of best practice. Wikipedia’s commemorative days lend themselves to fruitful storms.

from the expertsAvril O'ReillyNovember 19, 2018social media, content managment, wiki

Bold tendencies

Located in the heart of up-and-coming Peckham, Bold Tendencies is known for transforming an old parking stretch into a bustling rooftop bar and exhibit space.

from the magazineClaire OberstNovember 16, 2018london, bold tendencies, peckham, art

Top 10 native advertising trends for 2019

Key trends in native advertising will be an influence on all aspects of digital in the next 12-18 months. It is predicted that the digital advertising market is set to grow from $15bn in 2019 to $85bn by 2020, with Native advertising at the forefront.

from the webAlison OByrneNovember 14, 2018advertising, native advertising, 2019 trends

Sidney Torres: man on a mission

As the city of New Orleans celebrates its 300th birthday, serial entrepreneur and TV presenter Sidney Torres describes his passion for the Big Easy, his instinct for smart property decisions and the importance of unplugging from technology.

from the magazineCaitrina CodyNovember 12, 2018sidney torres, alhaus magazine, tv, property

Google Ads intros new ad position metrics

Four new metrics provide better indications of where your ads appear on the search results pages.

from the webAlison OByrneNovember 12, 2018google, google ads

Adobe to the max!

This year the software giant's creativity conference delivered a strong narrative but were they preaching to the converted? Sinéad McClure was there to find out.

from the expertsSinead McClureNovember 9, 2018adobe, adobe max, conference, project aero, project gemini, adobe illustrator

The tiny 1960s startup that became a global tech-media empire

Image: Jason Scott

Patrick J. McGovern spent 50 years spreading information about computers and technology around the globe through publications such as PC World, Macworld, Infoworld, the Dummies books, and the company’s flagship, Computerworld.

from the webAlison OByrneNovember 7, 2018tech, media, publishing, IDG

How to create a PowerPoint that won’t bore your audience to tears

Not all PowerPoint presentations are created equal. A presentation can be beautifully designed, or educational. Maybe they’re funny or have constructive actions to instigate. Ideally they encompass all of the above.

from the archiveCathy BuckmasterNovember 7, 2018content managment, content creation, powerpoint

The sound of Soulshine

ALHAUS magazine met with Michael Franti and his wife Sara at their hotel and yoga retreat in Bali to discuss creativity, health and values.

from the magazineJulie-Ann SherlockNovember 6, 2018michael franti, bali, travel, yoga, soulshine

Being Ruth Negga

ALHAUS magazine talks to actress Ruth Negga about playing the Prince of Denmark from a female point of view and her belief in the benefit of simply being.

from the magazineAlison OByrneNovember 2, 2018ruth negga, alhaus magazine, acting, film, theatre

These print and digital publishers are redefining what it means to be a media brand in 2018

It’s been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era.

from the webAlison OByrneNovember 2, 2018print, digital publishing, publishing, magazine

International accessibility news roundup

At ALHAUS, we believe that good content should be inclusive. Our monthly roundup keeps you informed on the latest accessibility news.

from the expertsALHAUSOctober 31, 2018accessibility, inclusivity, content, web content

Five content marketing trends to watch in 2019

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.

from the webAlison OByrneOctober 31, 2018content, content marketing

Curating at the crossroads of art and urbanism

Emily Butler, Curator of the Whitechapel Gallery, discusses the high points and challenges of her career in art.

from the magazineCathy BuckmasterOctober 30, 2018Emily Butler, Whitechapel Gallery, alhaus magazine, london, art, curation

Publish or perish: why print isn’t dead when it comes to marketing

While it’s true that most marketing has migrated to online platforms due to the lesser cost and higher reach, print hasn’t entirely disappeared—nor should it.

from the magazineCathy BuckmasterOctober 29, 2018print, marketing, publishing

Print magazines get away with ads that Instagrammers can’t

The norms for ads on Instagram, YouTube, and the rest are not set in stone yet. The playing field is constantly shifting.

from the webAlison OByrneOctober 25, 2018publishing, advertising, print, magazine

The renaissance of the printed magazine

In a stand against the age of technology, many independent magazines launched to prove that print wasn’t dead. They knew there would always be an interest in carefully curated pieces of print that offered something tactile and beautiful—and they were right.

from the magazineCathy BuckmasterOctober 22, 2018print, publishing