This year the software giant's creativity conference delivered a strong narrative but were they preaching to the converted? Sinéad McClure was there to find out.
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At ALHAUS, we believe that good content should be inclusive. Our monthly roundup keeps you informed on the latest accessibility news.
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Crisis Communications is a large and nebulous area where hazards are immediate and unpredictable, and risks are liable to rapid change.
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Beyond the obvious impact digital technology is having on our lives, there are cultural shifts that might not be so evident at first sight. As part of human evolution, perceptual and behavioural changes have always been triggered by technological advancements.
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We take a look back at some of the changes and technology high points of the past 15 years. Some say that content marketing began with cave paintings but we say it began when ALHAUS was born…
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ALHAUS is here to support you in the field of website accessibility by publishing a monthly news roundup, featuring the latest developments to keep you informed.
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Airline companies are essentially e-commerce sites and need to obey certain rules. At the top end, however, they also need to obey the rules of luxury websites.
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There are several ways to make money from YouTube videos; and YouTubers with large followings can earn millions of dollars. However, the payment mechanisms used by the high-flyers can also be used by small contributors.
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Recent years have seen an increase in activism surrounding the concept of neurodiversity, segments of which seek the recognition of neurodivergence as a normal variation in the human genome.
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At ALHAUS, we know that your content strategy involves significant time and resources. To ensure your valuable content reaches everyone, it’s important to consider inclusivity. We’re here to support you in the field of website accessibility by publishing a monthly news roundup, featuring the latest developments and information to keep you up to speed.
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Conversion has become a dirty word. When you’re writing with a business objective in mind, the focus should be on how to improve revenue. However, there’s nothing more off-putting to a reader than soulless selling.
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Via website, blog or an app, getting User Experience Design (UX) correct is almost as important as the content itself. Your platform needs to speak to the user – their needs, their desires and their wants – instantly or you will lose them.
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In order to promote the cause of inclusivity, every month we gather news stories from around the globe into a roundup. These stories can help you stay current on the latest development, updates, and trends.
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With all the great mobile technology now available, mobile use has outpaced desktop use for internet access. This is especially true among communities who use assistive technology because mobile devices are often more adaptive and easier to use.
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Content that is full of simple grammatical and spelling errors degrades your brand. Read our top tips for improving your proofreading skills.
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Not unlike newsprint articles, structuring web copy should follow a formula that will hold the reader’s attention and communicate your message effectively and efficiently before their eyes glaze over and a new tab is opened.
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Content can support every phase of the sales funnel. From first contact to closing the sale, the right piece of content can encourage action from a potential client. Here’s how content managers can better support your sales team.
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Check out our handy list of the major nuggets to be aware of when creating written content, to keep your blog fresh, dynamic and compliant with Google guidelines.
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The most important component of success in fashion is brand recognition and the most common strategy is to use social media. However, to truly engage your intended market, you need a targeted strategy.
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Private air travel requires a much different approach to content management than other consumer goods. The audience is harder to reach because it is very niche. Also, since private air travel is a luxury service, there is a higher demand for quality, privacy, and service. Content must cultivate desire, reflect the lifestyle of a jet setter, and showcase value.
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