ALHAUS has put together a series of articles over the next few months that will cover every part of this decision to help you understand what CMS is best for your business. This is part two of the series.
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Here is a news roundup of all the latest developments in the industry. Here are the most important accessibility updates for this month:
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Creating effective is more than crafting well-written material. You also need to provide useful informative content to your readers. At some point, even professional writers can get stuck, feel blocked, or hit a wall, and we need to compile strategies to move forward. Here is a list of nine ideas that can help jumpstart your creative process.
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SEO tools are created by SEO experts and can help you ensure that you are mastering SEO for your website. Here are seven essential tools you should check out:
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Editing and writing are similar in that they both involve cultivating material for an audience. However, there are a couple very key distinctions between them. Here is how both writers and editors work together to craft the best content.
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Editorial services are broken down into four different types and each can help ensure that you are publishing the best quality content that engages readers, expresses your brand, and keeps people coming back for more (Huffington Post). Here are the four types of editorial services:
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Here are some essential tips to ensure that you engage your readers and they want to keep coming back for more:
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Accessible content ensures that anyone visiting your website can enjoy your great content no matter their needs. At ALHAUS, we believe very strongly in the cause of accessibility, so here are our top recommendations for writing accessible content.
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The CMS you choose will have a long-term impact on your customer engagement, brand awareness, and revenue, so it is important to be as informed as possible before deciding.
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Every month, we offer the latest updates in accessibility news from across the world. With technology constantly changing, internet accessibility is always improving and we want to help make sure all of our clients are kept up-to-date on the latest developments so everyone has a chance to engage in your content.
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Tone of voice (TOV) is an effective tool to help your audience feel as if they are getting to know a person rather than a product or brand. Familiarity breeds comfort and people are more likely to spend money with companies or businesses they feel comfortable with.
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According to research done by Google, 53 per cent of the people using a mobile device to view a website will leave the page if it takes longer than three seconds to load combine that with the average mobile site taking 22 seconds to load and we’ve got a major problem (Google).
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On March 8, 2017 the SEO industry noticed evidence of Google updating a major ranking algorithm change. Many in the industry are calling the update ‘Fred’. As a result of Fred, some websites have experienced a heavily significant drop in traffic. However, Google has yet to confirm that these updates has taken place to date. So what does this mean for your company’s SEO?
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Social media still rules in content management, so it is crucial that your social media content targets the right audience, expands your brand, and helps build product awareness. Unfortunately, even with the best social media content, businesses still make simple and avoidable mistakes. These mistakes may not seem like much, but they can be costing you big in reputation, brand awareness, and sales potential.
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Everything has and will continue to change as more developments in technology are made and content development will need to evolve as well if companies want to stay competitive.
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Long-form content is often overlooked as a valuable tool because it can take quite some time to develop. However, the benefits to creating long-form content well outweigh the effort put into producing it.
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It can seem like a daunting task but here are a few ways you can ensure your content has the power to keep your target audience engaged.
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At ALHAUS, we believe that everyone, no matter their capabilities, should have the same access to the amazing content online. So every month we report on the latest and greatest news and updates about international accessibility from around the world.
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One of the challenges of keeping your content in front of audiences is navigating search engine optimisation (SEO). Google is the leading platform for consumers to search for a brand or company and they are always evolving (Search Engine Land). Here are the latest Google programs you need to be aware of to keep your SEO up-to-date:
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When putting a content strategy together in the hospitality industry, there are specific things you want to focus on in order to pique interest. Here are some tips to help you create content that will engage potential customers and ensure that your hotel stays booked:
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