Having a clear vision of what you want them to know about your brand and why they should continue to follow you will help you establish a content management strategy that will help you achieve your goals. Here are some tips to help you along the way.
Read MoreShow your consumers who you are and keep them coming back for more with these six tips on how to make your social media content more friendly:
Read MoreIn order to secure your place in the world of audio, it’s best to start now and here is why:
Read MoreIn today’s fast-paced world, more consumers are ditching their computers to access their favourite websites. Nowadays, the smartphone and tablet are the devices of choice when spending time online. Beyond just reaching your audience, there are other reasons to optimise your content for mobile:
Read MoreAlthough English is the overall standard for conducting business internationally, going the extra mile to cater to your reader's native language can help you reach a broader audience. At ALHAUS, we understand how to navigate these cultural gaps, so here are five important tips to help you get started:
Read MoreEarning backlinks on authoritative sites does take time but while you are laying the foundation to form relationships with popular sites you can also build your own backlinks. Here are some tips:
Read MoreAt ALHAUS we believe that everyone should have equal access to all the great information and services online. As digital technology becomes more important to our daily lives, it’s crucial that content managers think about ensuring that everyone can access their website’s content.
Read MoreA smaller screen means a new way to connect with customers. Optimise your website with these recommended methods:
Read MoreWhile still not as analytical as they used to be search engines have become more intuitive to the user. This allows some tricks and insight to be inferred from the data we can access.
Read MoreWith the advent of social media and analytics, the old one-size-fits-all approach to marketing has been utterly discarded, in favour of targeting your marketing at different audiences. As a business owner, you too can learn how to speak meaningfully to a broad customer base by segmenting your approach.
Read MoreIt is important to try using a few different methods on each platform on platform to engage customers.
Read MoreThe landing page of your website is arguably the most important part of your site. It’s the customer’s first glimpse of your brand and what you have to offer. It could look flashy and enticing but without solid and engaging copy it’s bound to fall flat.
Read MoreThere are several resources available to find a copywriter so here are some tips to help you find an excellent one.
Read MoreContent pruning will keep your content from becoming penalised by search engines. It’s done by deleting pages, repurposing them, or deindexing them…
Read MoreIn order to promote the cause of accessibility and encourage businesses to think about accessibility when designing their content, we provide a monthly roundup of international accessibility news to track the latest advancements.
Read MoreWith the new year, it’s a great time to consider updating your SEO strategy. Search engines like Google; Yahoo; and Bing are constantly updating their algorithms to provide better query results, so it is a great idea to make sure that your content strategy incorporates these updates.
Read MoreWriting great copy week in and week out can be quite a task. Sometimes, without knowing it, we can pick up some pretty bad writing habits these need to be recognised and avoided at all costs in order to ensure you are truly offering something valuable to your readers.
Read MoreLong form content provides detailed content that is incredibly valuable to your readers, so it is worth considering as part of your overall content management strategy.
Read MoreThe biggest questions content managers are faced with are: How do you know the content you are publishing month after month is doing what you it to? What KPIs can you set? How do you measure and analyse them?
Read MoreBlogging is a crucial piece of your online marketing strategy. Blogging provides an inexpensive platform to help your audience connect with your brand; build brand identity and credibility; and also helps you rank higher on search engines.
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