At ALHAUS, we believe that everyone, no matter their capabilities, should have the same access to the amazing content online. So every month we report on the latest and greatest news and updates about international accessibility from around the world.
Read MoreOne of the challenges of keeping your content in front of audiences is navigating search engine optimisation (SEO). Google is the leading platform for consumers to search for a brand or company and they are always evolving (Search Engine Land). Here are the latest Google programs you need to be aware of to keep your SEO up-to-date:
Read MoreWhen putting a content strategy together in the hospitality industry, there are specific things you want to focus on in order to pique interest. Here are some tips to help you create content that will engage potential customers and ensure that your hotel stays booked:
Read MoreHaving a clear vision of what you want them to know about your brand and why they should continue to follow you will help you establish a content management strategy that will help you achieve your goals. Here are some tips to help you along the way.
Read MoreShow your consumers who you are and keep them coming back for more with these six tips on how to make your social media content more friendly:
Read MoreIn order to secure your place in the world of audio, it’s best to start now and here is why:
Read MoreIn today’s fast-paced world, more consumers are ditching their computers to access their favourite websites. Nowadays, the smartphone and tablet are the devices of choice when spending time online. Beyond just reaching your audience, there are other reasons to optimise your content for mobile:
Read MoreAlthough English is the overall standard for conducting business internationally, going the extra mile to cater to your reader's native language can help you reach a broader audience. At ALHAUS, we understand how to navigate these cultural gaps, so here are five important tips to help you get started:
Read MoreEarning backlinks on authoritative sites does take time but while you are laying the foundation to form relationships with popular sites you can also build your own backlinks. Here are some tips:
Read MoreAt ALHAUS we believe that everyone should have equal access to all the great information and services online. As digital technology becomes more important to our daily lives, it’s crucial that content managers think about ensuring that everyone can access their website’s content.
Read MoreA smaller screen means a new way to connect with customers. Optimise your website with these recommended methods:
Read MoreWhile still not as analytical as they used to be search engines have become more intuitive to the user. This allows some tricks and insight to be inferred from the data we can access.
Read MoreWith the advent of social media and analytics, the old one-size-fits-all approach to marketing has been utterly discarded, in favour of targeting your marketing at different audiences. As a business owner, you too can learn how to speak meaningfully to a broad customer base by segmenting your approach.
Read MoreIt is important to try using a few different methods on each platform on platform to engage customers.
Read MoreThe landing page of your website is arguably the most important part of your site. It’s the customer’s first glimpse of your brand and what you have to offer. It could look flashy and enticing but without solid and engaging copy it’s bound to fall flat.
Read MoreThere are several resources available to find a copywriter so here are some tips to help you find an excellent one.
Read MoreContent pruning will keep your content from becoming penalised by search engines. It’s done by deleting pages, repurposing them, or deindexing them…
Read MoreIn order to promote the cause of accessibility and encourage businesses to think about accessibility when designing their content, we provide a monthly roundup of international accessibility news to track the latest advancements.
Read MoreWith the new year, it’s a great time to consider updating your SEO strategy. Search engines like Google; Yahoo; and Bing are constantly updating their algorithms to provide better query results, so it is a great idea to make sure that your content strategy incorporates these updates.
Read MoreWriting great copy week in and week out can be quite a task. Sometimes, without knowing it, we can pick up some pretty bad writing habits these need to be recognised and avoided at all costs in order to ensure you are truly offering something valuable to your readers.
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