International accessibility news roundup

ALHAUS is here to support you in the field of website accessibility by publishing a monthly news roundup, featuring the latest developments to keep you informed.

from the expertsALHAUSSeptember 26, 2018accessibility, content managment, inclusivity

Social media roundup: Twitter restores chronological feed, Instagram Shopping, Facebook's 'War Room'

Image: S3studio/Getty Images

“Social Media Roundup” is a weekly roundup of news pertaining to all of your favorite websites and applications used for social networking.

from the webAlison OByrneSeptember 25, 2018social media

9 to 5: Jim Goddard

Jim Goddard is a BAFTA-nominated sound editor with Boom, a post production studio based in Soho, London. Established in 1996, their work ranges from high-profile television dramas like The Crown to blockbuster feature films.

from the magazineCathy BuckmasterSeptember 24, 2018film, alhaus magazine

Ads We Like: Boots bucks beauty trends with 'faceless' non-professional models

Boots has decided to turn the traditional cosmetic ad on its head with a campaign that promotes how beauty makes people feel, not how it makes them look.

from the webAlison OByrneSeptember 21, 2018advertising

What are the characteristics of a good aviation website?

Airline companies are essentially e-commerce sites and need to obey certain rules. At the top end, however, they also need to obey the rules of luxury websites.

from the expertsAvril O'ReillySeptember 19, 2018private air travel, content managment, web content

Target acquired: How to define and use your ideal target market

Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell.

from the webAlison OByrneSeptember 17, 2018marketing, content marketing

Expanding horizons in a new retail era

As the unstoppable rise of online shopping continues and high street shops continue to close, savvy retailers are starting to break new ground when it comes to grabbing the attention of consumers.

from the magazineAlison OByrneSeptember 17, 2018retail, hospitality

7 ways to use google trends for SEO & content marketing

Image via Shutterstock and modified by author.

Google Trends is one of the best tools for SEO research. With these seven tips you’ll be able to extract hidden insights that no other tool offers.

from the webAlison OByrneSeptember 12, 2018Google, google trends, content marketing

How to take a content-first approach when telling your brand's story

Today, media is pulled, not pushed. And if you’re a marketer who wants your content to be consumed, it better be good, relevant and valuable. That goes double for advertising.

from the webAlison OByrneSeptember 10, 2018content, advertising

Are you having enough fun at work?

Are efforts to make workplaces ‘fun’ simply expensive but token attempts to boost employee retention’? Or is the power of play really a significant driver behind company success?

from the magazineAlison OByrneSeptember 10, 2018work

The power of print is not lost on the net’s biggest brands

As well as being among the world’s biggest brands, internet giants Facebook, Google and Amazon have something else in common – they have all started to embrace printed media in recent times.

from the webAlison OByrneSeptember 5, 2018print, publishing

How do people get paid on YouTube?

There are several ways to make money from YouTube videos; and YouTubers with large followings can earn millions of dollars. However, the payment mechanisms used by the high-flyers can also be used by small contributors.

from the expertsAvril O'ReillySeptember 5, 2018social media

How to find good writers and other content marketing struggles

You get what you pay for when it comes to copywriters. Here's a look at how to hire good copywriters to help drive traffic and sales to your site.

from the webAlison OByrneSeptember 3, 2018copywriting, content marketing

Creativism: taking a creative approach to life

Maintaining a healthy mental well-being is something many struggle with on a daily basis. Stress can lead to anxiety, but some believe the popular philosophy of creativism can help us to cope.

from the magazineSam StaffordSeptember 3, 2018creativity, work, mental health

Marketing to Generation Z? Here's what you need to know

Better position your product or service with Generation Z by understanding their values, how they make purchases, and how they differ from Millennials.

from the webAlison OByrneAugust 31, 2018marketing, branding

The reinvention of publishing: media firms diversify to survive

Image: Rex/Shutterstock

Falling ad revenues have spurred media companies to find new opportunities in areas such as e-commerce and events.

from the webALHAUSAugust 29, 2018publishing, media

How to embrace neurodiversity with your content

Recent years have seen an increase in activism surrounding the concept of neurodiversity, segments of which seek the recognition of neurodivergence as a normal variation in the human genome.

from the expertsALHAUSAugust 29, 2018content managment, web content

Companies need to design in sustainability to products - and investors need to encourage them

Image: Hemanshi Kamani/Hindustan Times

The linear economy sees goods produced in a “take, make and waste” model that assumes resources are essentially infinite and will always be available to make new products.

from the webAlison OByrneAugust 27, 2018sustainability, design

The rise of independent magazines: ‘It’s never been easier’

It may seem strange that we are seeing a resurgence in independent magazines in an era where traditional print has never been more unstable. Yet independent publishing, far from dying, is undergoing a renaissance.

from the webALHAUSAugust 22, 2018alhaus magazine, irish times, independent magazine, publishing

International accessibility news roundup

At ALHAUS, we know that your content strategy involves significant time and resources. To ensure your valuable content reaches everyone, it’s important to consider inclusivity. We’re here to support you in the field of website accessibility by publishing a monthly news roundup, featuring the latest developments and information to keep you up to speed.

from the expertsALHAUSAugust 22, 2018accessibility, content managment, inclusivity