Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt.
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The English language is replete with linguistic quirks, borrowed words and discordant pronunciations, and can prove unwieldy for the average publisher or editor, let alone a non-native speaker. The history of the evolution of this language—and attempts to shape its style—is long and rich, spanning centuries.
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It can be difficult to gain your customers’ trust in 2018 without an online presence. You know you need to be searchable on Google. However, with so many bloggers, influencers and companies clamoring to build a name for themselves on the internet, you need to invest considerable time to build up your brand online.
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ALHAUS travelled to London this month as media partner of a We, the Creators panel event at WeWork Waterhouse Square, featuring experts from the world of art and design.
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Conversion has become a dirty word. When you’re writing with a business objective in mind, the focus should be on how to improve revenue. However, there’s nothing more off-putting to a reader than soulless selling.
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The sustainability movement is filled with many outstanding, successful and passionate change-makers, who happen to be women.
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Ballymore is leading the way when it comes to a soft-sell approach in property - breaking new ground when engaging with customers and communicating in ways which extend way beyond more traditional marketing channels.
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It started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital age. But now the vast range of independent magazines on offer in Britain is being hailed as a modern publishing phenomenon.
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Via website, blog or an app, getting User Experience Design (UX) correct is almost as important as the content itself. Your platform needs to speak to the user – their needs, their desires and their wants – instantly or you will lose them.
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As a business owner, the most important technology you will use for your website is the Content Management System (CMS), which is the system you will use to…
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"We don't have so much time to really change the paradigm," the luxury conglomerate's chief sustainability officer, Marie-Claire Daveu, tells Sarah Moroz During the World Economic Forum in Davos this year, Kering - the luxury conglomerate that owns Balenciaga, Saint Laurent, Brioni and other prestigious labels - was christened the most sustainable textile, apparel and luxury goods company.
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In order to promote the cause of inclusivity, every month we gather news stories from around the globe into a roundup. These stories can help you stay current on the latest development, updates, and trends.
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The architect of the division's digital media strategy will succeed David Carey, who announced his forthcoming departure in June.
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Image: Tom Brenner/The New York Times
It's just the fashion line, silly. But there's a lesson here for would-be celebrity style-setters nonetheless. So the Ivanka Trump brand is over: kaput, shutting down, soon to be no more. Really? Don't be silly. The Ivanka Trump brand is alive and well and working in the West Wing as a special adviser to President Trump.
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With all the great mobile technology now available, mobile use has outpaced desktop use for internet access. This is especially true among communities who use assistive technology because mobile devices are often more adaptive and easier to use.
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Consumers are looking for sustainable, ethical clothing now more than ever. Eco fashion companies are responding to the growing demand for sustainable clothing with some seriously compelling content. Here are four ethical fashion brands winning consumers over with well-executed conscious content.
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Content that is full of simple grammatical and spelling errors degrades your brand. Read our top tips for improving your proofreading skills.
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Not unlike newsprint articles, structuring web copy should follow a formula that will hold the reader’s attention and communicate your message effectively and efficiently before their eyes glaze over and a new tab is opened.
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Content can support every phase of the sales funnel. From first contact to closing the sale, the right piece of content can encourage action from a potential client. Here’s how content managers can better support your sales team.
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Check out our handy list of the major nuggets to be aware of when creating written content, to keep your blog fresh, dynamic and compliant with Google guidelines.
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