ALHAUS is dedicated to ensuring that everyone has the same access to your great content. So every month we collect news and information from across the globe to help our readers stay up-to-date on the newest advances in inclusive content.
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No matter your skill level, there are some key factors you need to be aware of that can impact your position in query results. Here are the six factors that have the biggest impact on your SERP:
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When developing your content strategy, there is a lot to consider to ensure that you are getting a high ROI on your efforts. Though there is no one-size-fits-all content strategy, there are common pitfalls that can counter all of your efforts and make your content strategy ineffective.
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Website content has extremely low overhead costs, so the potential for ROI is high. With smart content management tactics, you can increase your ROI even further:
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If you are publishing your first eBook, there are a few essential pages you need to include. These pages help readers navigate your book, protect your intellectual property, and build your credibility.
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Scaling your content production will help you hit all your target keywords; stay on top of content trends; and help your business reach a larger audience.
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Online shopping traffic increases dramatically over and after the holiday season. With New Years fast approaching, here are some last-minute SEO tips you can use to boost sales.
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With Christmas fast approaching, you may be concerned that you don’t have enough content to take advantage of the increase in online traffic. An easy way to remedy this is to recycle your old content and add a holiday spin.
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Every month we do a roundup of the most interesting news articles from around the world to help our clients ensure they are creating inclusive content for all their potential customers.
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To know if your social media marketing efforts are truly netting great results, you need to measure your success. Here is an easy to guide to develop a system to determine if your social media campaigns are truly working for you.
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Optimising your content is a multi-step process that requires both technical and creative skills. Here are five ways to optimise your to boost customer engagement.
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When establishing your content goals for the New Year, you also need to lay out an effective strategy to achieve them. Asking yourself these five questions will help you do both.
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Print publications are still an effective marketing strategy. Whether you chose to run advertisements in circulars or publish a manual, product brochure, or informational guide, you can see a high ROI for your efforts.
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Fortunately, you don’t need graphic design skills to create an infographic. With a few simple tools and techniques, anyone can easily make an eye-catching infographic.
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Email marketing is still one of the most effective ways to communicate with your followers. However, it can be hard to come up with fresh ideas every week to keep your readers engaged. If you’ve never done an email campaign before, 2018 is a great year to begin.
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When auditing your content from 2017, you may be wondering what to do with your low performing content. Improving content is a great way to recoup the time and expense of content efforts that did not pay off.
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In order to make sure that we are meeting the needs of all your website visitors, we keep tabs on the latest news and developments in international accessibility and publish a monthly news roundup.
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When putting together your content strategy, it can be easy to run out of ideas, especially if you work in a niche or highly-competitive industry. One way to come up with some great ideas is to host a brainstorming session with your team.
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Newsjacking is a content strategy to inject your brand into trending news stories. It helps you stay relevant in your industry; improves your search engine ranking; and drives traffic to your website. Here are some tips on how to use newsjacking to help grow your brand:
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There are three types of editing: Content editing, copy editing, and proofreading. All three will help ensure that the content you publish is always high quality and engages your readers. Here is how to use the three types of editing to produce quality content:
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