Three SEO strategies for improving brand visibility on Facebook

Incorporating an SEO strategy on Facebook can help build your brand authority and improve your website traffic. Here are three SEO basic strategies to use on your Facebook company page.

from the archiveAlison OByrneMarch 15, 2018SEO, social media, content managment

Four steps to take when your content flops

It happens to the best of us—sometimes a piece of content you’re proud of falls flat. Rather than scrapping all your hard work and moving on to the next piece, here are four steps you can take to increase the possibility of success.

from the archiveAlison OByrneMarch 13, 2018copywriting, content managment, editing

10 easy ways to make your blog more accessible

Website accessibility is important to ensure everyone has access to your content. If you have a blog and don’t know how to implement accessibility, here are 10 simple things you can do right now.

from the archiveCaitrina CodyMarch 8, 2018accessibility, blogging

Do some spring cleaning with online editing

Spring is the perfect time to schedule a content cleaning. A clean up can help you optimise your old posts, get rid out your outdated posts, and make sure your past content efforts help support your current goals.

from the archiveClaire DaltonMarch 6, 2018editing, content managment, blogging

Five ways blogging supports B2B sales

Blogs provide an extremely effective marketing channel for B2B sales. The more information you can provide during the sales channel about your products and services, the higher your chance of landing the sale.

from the archiveAlison OByrneMarch 1, 2018B2B, Sales, blogging

Why interactive storytelling is the future of content marketing

Interactive storytelling adds a new dimension to your content and enables you to capitalise on the hi-tech opportunities available in the digital media universe.

from the archiveSinead DockeryFebruary 27, 2018content marketing

International accessibility news roundup

Every month we collect the latest developments and new stories from across the globe to keep our readers up-to-date on the latest advancements, so they can implement effective accessibility strategies.

from the archiveAlison OByrneFebruary 22, 2018accessibility

Three habits of successful content managers to develop in 2018

With the start of a new year, it’s a great time to develop some new content management habits. As we’ve discussed before, developing great content is only one part of what makes content managers successful.

from the archiveClaire DaltonFebruary 20, 2018content managment

Five times you should hire a content editor

Editors are a content manager’s best friend. They help ensure the quality and consistency of your content, generate ideas, and can bring a new perspective to your content strategy.

from the archiveAlison OByrneFebruary 15, 2018content

Six easy ways to make your social media posts accessible

Many companies have focused on making their websites more accessible. However, content managers often overlook the importance of making their social media campaign accessible in tandem.

from the archiveCaitrina CodyFebruary 13, 2018content managment, accessibility, inclusivity

Planning your publishing frequency for 2018

Though the ideal publishing frequency varies across many industries, it is important to develop a plan now if you plan to grow your online presence in the coming year.

from the archiveAlison OByrneFebruary 8, 2018publishing

Four reasons why you should write a whitepaper as part of your B2B content strategy

When you are developing a B2B content strategy, you will take a completely different approach. B2B is really focused on developing long-term relationships (Tenfold). So offering your clients comprehensive information about your products and services is critical.

from the archiveClaire DaltonFebruary 6, 2018content

How to optimise your SEO for voice search

Voice search is fast becoming the standard to search the internet. This way of search is very different from traditional search and requires a different approach to SEO.

from the archiveCaitrina CodyFebruary 1, 2018SEO

What content managers need to know about Google’s SEO Starter Guide update

For the first time since 2010, Google has updated its SEO starter guide. This exciting update has some great information for content managers. Here is everything you need to know about the new updates:

from the archiveAlison OByrneJanuary 30, 2018SEO

Get the juices flowing - Six ways to move away from formula

Whether you’re expected to create long-form copy that holds a reader’s attention for over two minutes (no mean feat) or write short, witty one-liners in the quip-saturated world of social, it’s a given there’ll be times when a writer’s mind is blank.

from the archiveCathy BuckmasterJanuary 25, 2018copywriting

Turning content into cash – converting reader to customer

Ensuring that your website downloads quickly, keeping your content current and updating it regularly are all essential but you need a strategy to really drive the sales.

from the archiveJulie-Ann SherlockJanuary 23, 2018content

Writing for a global audience

Putting it simply shouldn't be difficult. With global business comes global content and it is important to tailor that content to a wider audience.

from the archiveSinead McClureJanuary 18, 2018copywriting

International accessibility roundup

ALHAUS is dedicated to ensuring that everyone has the same access to your great content. So every month we collect news and information from across the globe to help our readers stay up-to-date on the newest advances in inclusive content.

from the archiveAlison OByrneJanuary 16, 2018accessibility

Six factors that impact your search engine ranking

No matter your skill level, there are some key factors you need to be aware of that can impact your position in query results. Here are the six factors that have the biggest impact on your SERP:

from the archiveCaitrina CodyJanuary 11, 2018SEO

Four content management pitfalls to avoid

When developing your content strategy, there is a lot to consider to ensure that you are getting a high ROI on your efforts. Though there is no one-size-fits-all content strategy, there are common pitfalls that can counter all of your efforts and make your content strategy ineffective.

from the archiveAlison OByrneJanuary 9, 2018content managment