Five ways to increase the ROI on your content

Website content has extremely low overhead costs, so the potential for ROI is high. With smart content management tactics, you can increase your ROI even further:

from the archiveClaire DaltonJanuary 4, 2018content

Five essential pages to include in your eBook

If you are publishing your first eBook, there are a few essential pages you need to include. These pages help readers navigate your book, protect your intellectual property, and build your credibility.

from the archiveAlison OByrneJanuary 2, 2018digital publishing

Six tips for scaling your content strategy in 2018

Scaling your content production will help you hit all your target keywords; stay on top of content trends; and help your business reach a larger audience.

from the archiveCaitrina CodyDecember 28, 2017content

Four Holiday SEO tips to boost sales

Online shopping traffic increases dramatically over and after the holiday season. With New Years fast approaching, here are some last-minute SEO tips you can use to boost sales.

from the archiveClaire DaltonDecember 26, 2017SEO

Five ways to recycle your content for Christmas

With Christmas fast approaching, you may be concerned that you don’t have enough content to take advantage of the increase in online traffic. An easy way to remedy this is to recycle your old content and add a holiday spin.

from the archiveAlison OByrneDecember 21, 2017content

International accessibility roundup

Every month we do a roundup of the most interesting news articles from around the world to help our clients ensure they are creating inclusive content for all their potential customers.

from the archiveAlison OByrneDecember 19, 2017accessibility

How to measure the success of your social media marketing campaign

To know if your social media marketing efforts are truly netting great results, you need to measure your success. Here is an easy to guide to develop a system to determine if your social media campaigns are truly working for you.

from the archiveAlison OByrneDecember 14, 2017social media

Five ways to optimise your content to boost engagement

Optimising your content is a multi-step process that requires both technical and creative skills. Here are five ways to optimise your to boost customer engagement.

from the archiveClaire DaltonDecember 12, 2017content

Five questions to ask yourself when setting your 2018 content goals

When establishing your content goals for the New Year, you also need to lay out an effective strategy to achieve them. Asking yourself these five questions will help you do both.

from the archiveCaitrina CodyDecember 7, 2017content

Four reasons print publishing is still an effective marketing strategy

Print publications are still an effective marketing strategy. Whether you chose to run advertisements in circulars or publish a manual, product brochure, or informational guide, you can see a high ROI for your efforts.

from the archiveAlison OByrneDecember 5, 2017marketing

How to make a compelling infographic without any graphic design skills

Fortunately, you don’t need graphic design skills to create an infographic. With a few simple tools and techniques, anyone can easily make an eye-catching infographic.

from the archiveAlison OByrneNovember 30, 2017design

20 email newsletter ideas to jumpstart the new year

Email marketing is still one of the most effective ways to communicate with your followers. However, it can be hard to come up with fresh ideas every week to keep your readers engaged. If you’ve never done an email campaign before, 2018 is a great year to begin.

from the archiveClaire DaltonNovember 28, 2017marketing

Four steps to improve low performing content

When auditing your content from 2017, you may be wondering what to do with your low performing content. Improving content is a great way to recoup the time and expense of content efforts that did not pay off.

from the archiveCaitrina CodyNovember 23, 2017content

International accessibility news roundup

In order to make sure that we are meeting the needs of all your website visitors, we keep tabs on the latest news and developments in international accessibility and publish a monthly news roundup.

from the archiveAlison OByrneNovember 16, 2017accessibility

Three brainstorming meetings to inspire brilliant content ideas

When putting together your content strategy, it can be easy to run out of ideas, especially if you work in a niche or highly-competitive industry. One way to come up with some great ideas is to host a brainstorming session with your team.

from the archiveCaitrina CodyNovember 14, 2017content

Six strategies for effective newsjacking

Newsjacking is a content strategy to inject your brand into trending news stories. It helps you stay relevant in your industry; improves your search engine ranking; and drives traffic to your website. Here are some tips on how to use newsjacking to help grow your brand:

from the archiveClaire DaltonNovember 9, 2017content

Using the three types of editing to guarantee quality content

There are three types of editing: Content editing, copy editing, and proofreading. All three will help ensure that the content you publish is always high quality and engages your readers. Here is how to use the three types of editing to produce quality content:

from the archiveAlison OByrneNovember 7, 2017editing

Seven blog formatting tips to increase reader engagement

How you format your blog posts is just as important as what you decide to publish, so it is critical that you use formatting best practices when creating your blog posts. Here are some formatting tips to make sure that anyone can easily read through your content and learn more about your brand.

from the archiveAlison OByrneNovember 2, 2017content

Five tips for planning your editorial calendar for 2018

Editorial calendars are easy to create; manage your workflow; and ensure that you are meeting all of your content goals. Here are some tips for creating a killer editorial calendar for 2018:

from the archiveCaitrina CodyOctober 31, 2017editorial

Five off-page SEO techniques to improve your online reputation

We all know why SEO is important for our websites but do you know the advantages to including off-page SEO to your content strategy? Off-page SEO occurs outside your website, most notably in social media postings, but there are other possibilities.

from the archiveClaire DaltonOctober 26, 2017SEO