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Supposedly environmental stock market indices used to help investors allocate hundreds of billions of pounds in investments include some of the world’s biggest contributors to fossil fuel pollution.

from the webALHAUSFebruary 27, 2019sustainability, investment, business

How the tone of your content reflects your brand

When creating content, there are a lot of factors to consider. One of the most important is the tone or writer’s voice you use. The way you communicate your message is as important as your messaging.

from the expertsAlison OByrneFebruary 25, 2019content creation, content, content managment, content strategy, editing, branding

The rise and rise of mobile gaming

Those of us of a certain age will remember the first time mobile phone use seemed to go mainstream. The concept that you could make calls anywhere outside the house without being a member of the emergency services was crazy enough, but the fact that these plastic blocks with clicky buttons had secondary and even tertiary functions seemed an unnecessary luxury.

from the magazinePaul MoranFebruary 22, 2019gaming, mobile, mobile gaming

Insights: how Marshmello, MassMutual and Microsoft are remaking content marketing

Content marketing is likely to be financing (and creating) more and more of what we do and see, as audiences become increasingly hostile to traditional advertising.

from the webALHAUSFebruary 20, 2019marketing, content marketing

Meet the influencers: Lukasz Zelezny

London-based Polish SEO and marketing expert Lukasz Zelezny is considered one of the top digital influencers in the world. We learn more about him and his approach.

The Sistine Chapel on my desktop

Sinéad McClure explores the dissemination of the visual arts through online curation.

from the magazineSinead McClureFebruary 15, 2019sistine chapel, google arts, art museum, online art, art curation

The ultimate list of instagram stats [2019]

As with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

from the webALHAUSFebruary 13, 2019instagram, social media

How to write a news article

To write a news piece, a mammoth amount of preparation is entailed. When it comes to the actual writing, the writer must convey all of this information concisely within an often very limited word count.

from the expertsCathy BuckmasterFebruary 11, 2019content creation, editorial, editing, news article

Global technology’s new face: China, Singapore and India

We have long looked to the US for the latest products and tech developments, thanks in part to the prominence of Silicon Valley. But times are changing—more and more innovations and new technology is making its way from the East.

from the magazineJulie-Ann SherlockFebruary 8, 2019technology, global technology

How to future-proof your print magazines

There is no denying that it has mostly been a rough decade for print media. Many of the brands that have survived, however, appear poised for a profitable future by leaning into print as a pivotal part of their strategy, rather than merely preserving a dying platform.

from the webAlison OByrneFebruary 6, 2019print, magazine, publishing

International accessibility news roundup

At ALHAUS we believe that good content should be enjoyed by everyone. Keep in touch with the evolving landscape of accessibility with our monthly news roundup.

from the expertsALHAUSFebruary 4, 2019accessibility, inclusivity, content, web content

Saving the oceans, one step at a time

It’s a sad but well-known fact that plastic accounts for 90% of all trash floating in the ocean. Adidas Originals, along with environmentalist organisation Parley for the Oceans, is attempting to address this issue with one of their initiatives.

from the magazineSam StaffordFebruary 1, 2019adidas, sneakers, sustainability, plastic waste

Are brands behind the times when it comes to gender stereotypes in ads?

Though many marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories.

from the webAlison OByrneJanuary 30, 2019branding, advertising

How to produce a high volume of quality content in less time

Content is critical to ensure your message reaches the most people online. The more content you produce, the higher your conversion rates and the faster your business will grow.

Lamar Johnson: creative powerhouse

Multi-talented Lamar Johnson simply calls himself ‘an artist’. It’s a pleasingly concise description, as ‘actor/dancer/choreographer/creative director/entrepreneur’ is quite the mouthful—and at 24, he’s only getting started. Lamar told ALHAUS magazine about storytelling, inspiration, and what lies ahead.

from the magazineEmily CathcartJanuary 25, 2019tv, film, movies, acting, Lamar Johnson

Are investors finally starting to care about social impact?

Image: Getty

In the investing world, there's always a hot new narrative. The narrative typically takes the form of an innovative product, a sector rotation or an "inevitable" theme.

Writing an engaging feature: a how-to guide

Featured articles goes where hard news stories can’t, thanks to fewer limitations on space and time. As a snapshot of the human condition, they all share a human-interest angle. Here are the important steps to follow when tackling these challenging but often highly creative pieces of writing.

from the expertsCathy BuckmasterJanuary 21, 2019content, editorial, features

Usenet to Reddit: have forums evolved?

Have online forums evolved for the better? Sinéad McClure gives her take on the internet discussion board.

from the magazineSinead McClureJanuary 18, 2019content, forums, usenet, reddit, internet

Ad Age publishers a-list 2019: presenting the magazine a-list honorees

For 2019, Ad Age has expanded their annual publishing-industry honors program. It's now known as the Ad Age Publishers A-List.

from the webAlison OByrneJanuary 16, 2019ad age, publishing, magazine

Social media and content marketing trends for 2019

We asked some of the most influential digital marketing experts to gaze in their crystal ball and tell us what they see for the future of social media and content marketing this year.