Will advertisers of the future need to pay consumers to see ads?

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A major concern facing digital advertising today is how to balance privacy concerns with sending consumers messages that are relevant to them. While relevant messages are important, many consumers are simultaneously becoming increasingly concerned about the use of merged databases.

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The 4K evolution

Like much in technology the race to bring consumers higher-resolution TVs, monitors and projectors at lower prices has moved at an unrelenting pace. Only a few short years ago, HD seemed somewhat exotic as conventional TV channels first started broadcasting in this higher definition—and then HD sets and boxes became the norm.

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Five ways marketers can gain an edge with machine learning

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It’s hard to escape the buzz around machine learning. Practically every industry is talking about it. Today’s marketers are striving to deliver a relevant message to their customers. And while humans can’t communicate with large volumes of customers individually at scale, machines can.

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Music and technology

From the first radio station playing live music to the instantaneous streaming of today, music listening has had a long association with technology. During the past two centuries, recording of music and voice moved from Thomas Edison’s phonograph to vinyl, cassette tapes, CDs and now mp3. Alongside the evolution of recording and listening to music, the instruments and production of music have also evolved and continue to change today.

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How internet popularity killed authenticity

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The social influence market is just like any market. It uses currency (taste) to build capital (social status). This capital eventually gets monetized, and we inevitably discover that our internet “friends” may be making thousands and thousands of dollars for selling us brands, products, and ideas, just like celebrity pitch people did before them.

read more on fastcompany.com

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