When you think of your website, you should think of it almost like a kind of online business card for your company. But you need to approach it in more ways than just that, and one thing that you need to consider is approaching your site’s creation as if you were writing a book – a book about what you can do for your visitors and how you can help them.
Read MoreBy now, most businesses are fully aware of just how important a blog can be. By providing you with a place to stay in touch with your visitors, release new, updated information, and keep your SEO relevant to current trends, blogs matter more now than ever.
Read MoreEveryone knows that branding is an absolutely vital part of building a successful business, and taking the time to create a recognisable and effective brand is one of the first things you should do. But while plenty of business professionals understand that their online content has a big impact on their brand, it is surprising just how many overlooked factors exist that can impact your branding online.
Read MoreWeb content is one of the single most important aspects of a business’ overall marketing and branding strategy. However, it’s surprising just how many people fail to appreciate how all of the different elements come together to create the right kind of online presence. One thing that is often overlooked, for example, is the contact us page of a website.
Read MoreWhen it comes to the practice of opening external links in new tabs, opinion remains firmly divided. While web accessibility is not the only factor behind the decisions that define a website’s user journey, current best accessibility practice relies on predictability and protects the right of the user to make their own choices.
Read MoreWhen it comes to being the best in your field, it’s important that you get noticed. Failure to stand out among the crowd can mean that you don’t get the attention needed to find success. One of the single most important things you’ll need to do is create a compelling online presence that spreads your brand and helps your business get noticed.
Read MoreBy now, you likely have a good idea as to just how important standing out online is. After all, your online content has a tremendous impact on your ability to spread your brand, engage with new and existing customers, and generally get the attention that you deserve.
Read MoreCreating a website for your business is obviously important, but many don’t fully appreciate just how difficult it can be to master. One of the trickiest parts of the process is creating the right online content.
Read MoreWe all know that if a business operating today really wants to thrive, that it needs to have a strong presence in the online space. Your online presence can quite literally make or break your business, and as a result it’s important to give it the attention that it deserves.
Read MoreThe wise, old saying 'What goes around comes around' is both wise and old for a reason and applies to more than personal karma. That's why really successful businesses understand how important it is to accept social responsibility and be an active part of something bigger than just profits.
Read MoreAsk anyone involved in business today and they’ll tell you that their online presence is a key part of their overall business strategy and focus. After all, being able to stand out in the digital market is one of the single most important aspects of business success today.
Read MoreWe all know that having a strong brand presence online and interacting with potential customers or clients through social media and websites is important for success in today’s market. But what is just as important is accessibility, and it’s something that you can’t afford to overlook.
Read MoreIt’s no big secret that businesses today have to have a strong web presence in order to thrive in the modern marketplace. But while good web content management is vital for your success, what about the future of the industry? We know that the only way to stay relevant is to stay on top of trends and developments, which is why it’s so vital to pay attention to the future of WCM as well as the present.
Read MoreLet’s face it – the internet has had a big impact on communication, and sometimes not for the better. Today, it’s common to see abbreviation, slang, and misspellings take up a huge part of online communication. But for businesses and their web content – blogs, website text, emails, and other forms of digital media – it’s important that you don’t fall victim to these things. And it’s just as important that your printed media is every bit as error-free as your online content is.
Read MoreAny company today needs to ensure that it takes the steps to reach the highest level of accessibility possible. The larger your reach, the more potential customers and clients you can draw into your business and transfer into conversions. But for many who are overseeing their web content management strategies, it’s often difficult to understand how to improve accessibility.
Read MoreToday’s companies understand that in order to thrive, they have to have a solid online presence. Even if the only purpose of your website is to help direct customers or clients to your physical location, you still need it to drive business your way.
Read MoreThe Alhaus team was delighted to assist in the launch of the Ireland's Ancient East website and looks forward to consulting with the Ireland’s Ancient East Digital Team on content management, editorial, design, testing and development requirements.
Read MoreThe long-trusted method of identifying potential customers has been overshadowed by technology - and mobile technology in particular. Recent research from Google states that in today’s digital age where almost every hand holds a smartphone ready to search for and instantly gratify any requirement, consumer intent is far more powerful than demographics.
Read MoreThey say that a picture is worth a thousand words—but in the online world, if that picture is a poor-quality or badly-optimised image, it may be worth considerably less.
Read MoreA digital flipper book is a page-turning publication, usually based on .pdf files and presented as a Flash (.swf) file. They are a relatively popular way of presenting information digitally and mimic the physical experience of turning the pages of a book, presenting information in a linear way.
Read More
