Every month we collect the best news stories about internet accessibility from around the world to help you understand the latest and great developments.
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Using keywords and metadata in your eBook content can help interested readers find relevant publications. This leads to more traffic to your website, more downloads, and more sales of your eBook. Here’s how to start integrating keywords into your eBooks.
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Some have embraced Google accelerated mobile pages and others believe it is actually harmful to online marketing and business. We’ll compare the pros and cons to Google AMP here.
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Podcasts have rapidly become the consumer’s favourite way to be entertained. The marketing potential to reach millions of people and attract a larger audience has quickly grown. There are no signs that the popularity of podcasts will slow down. People can listen to podcasts while doing anything.
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Learning how to speed up the process of content writing will save you time and money. As you practice the following techniques, they will come easier to you.
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Creating great content is a piece of the puzzle to becoming a successful content creator. Being a great writer does carry a lot of weight where content is concerned but truly successful creators know it requires a considerable effort. Professionals know that outside of their offices they still have to keep up with the trends of their industry as well as sharpen their knowledge.
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Artificial Intelligence (AI) has reached the online publishing industry and it is taking it by storm. AI is the beginning of some major changes that will impact publishing in the future. Developments in AI are already proving advantageous.
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Effective communication begins before the copywriting starts. Having a strong foundation will help you achieve continued success in your content.
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Here are the most important updates and developments in international accessibility this month.
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Google has been working diligently to prevent ads from interrupting the user experience and have left many advertisers concerned about a loss of revenue from their marketing efforts.
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After a rash of fake news, intrusive content ads, and black hat SEO tactics began to negatively influence search results, Google rolled out a series of major algorithm updates. Some of these updates were not communicated to the public. These nameless updates have been dubbed Fred.
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As a content manager, it is essential that you create universally designed content so that everyone can have access to your great content. This can be challenging if you have no experience in creating inclusive content or do not understand web content accessibility guidelines.
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Simply posting general content regularly on social media accounts won’t cut it in the modern, digital marketplace.
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Copywriting requires more than just a mastery of the written language; copywriters also have to be able to connect your audience to your brand.
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Whether your business is first starting out or you are just implementing an online marketing strategy, creating content can be challenging. Fortunately, if you understand the process, you can master content creation.
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In order to help you find the CMS that is right for your business, ALHAUS has put together an ongoing series to cover every factor in this decision. Take a look at part 3 in the series…
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Keep up-to-date with the latest developments in international accessibility for this month:
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In order to navigate the new update system, you will need to measure, gauge, and make allowances for sudden updates in Google’s algorithm.
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There are a variety of tools and techniques that can help you save time on your social media content creation so you can keep publishing great content at a high volume.
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Here are the most common mistakes that we see in B2B copywriting and that content managers should always try to avoid.
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