When designing your website, the choices you make will impact whether or not visitors stay. Bad design decisions can turn readers off for good, while good design decisions can draw them in and have them stick around to read more.
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Nowadays, everyone is offering content. So it’s more important than ever to exercise best practises. To help you get started, here are five mistakes to avoid in 2018.
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eBooks are a great format for long-form content. They can offer complex details about your products, services, and position your company as an industry thought leader. Sadly, with the current state of eBooks, many readers cannot enjoy your content.
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Keywords are the words and phrases that people use to find the content on your website. Keywords are entered into search engines as queries and the results are determined by the relevance of the content on your website.
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Good copywriting habits will ensure your copy is effective; has a high rate of conversion; and represents your brand. Developing these over time takes a little planning and deliberate action.
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Every year, new technologies and techniques emerge for accessibility. So we thought now would be a great time to revisit this topic and offer five more tips to help you continue to improve the accessibility of your content.
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The best way to guarantee your content is reaching the greatest number of people making sure it is fully accessible. In order to help our clients understand the latest updates in accessibility, we collect the best news stories from across the globe into a monthly news roundup.
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Anyone who sees your content will read your headline, but not everyone will read your content. Thus a strong headline can matter as much, if not more, than your content. Find out how to optimise your headlines for SEO. Headlines that incorporate SEO can increase blog traffic, give you a higher SERP, and improve your social signal value.
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When you are ready to release an eBook, develop a promotion strategy that includes these five things and you’ll get a great ROI.
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Infographics are an ideal way to easily disseminate your content online. They communicate a lot of information quickly and are easily shared.
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Readability is critical to communicating your message to your audience. However, between mastering accessibility standards and writing skills, it can be a bit difficult to produce consistent, readable content. Luckily, there are seven apps that can help you review and improve the readability of your website.
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Webinars are cost-effective, extremely informative, and can be easily shared. Femtreprenuer has put together a great resource on how to host and share a webinar for free that can help you get started (Femtreprenuer).
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Social media is the ultimate platform to connect directly with your customers. One of the most important ways to connect is by responding to social comments. Responding to social comments builds brand trust, improves customer satisfaction, and gives your company a human face.
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Video content boosts conversions and sales up to 80%, it builds brand trust, and is easily shareable. With these benefits, effective content management strategy should definitely include video content.
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Social media care is the latest and greatest version of “new marketing” and companies are paying attention.
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Good web design is the practice of designing for users and not yourself. While it is important that it looks aesthetically pleasing, it also needs to be easy to use. Websites that are neither will have high bounce rates and low pages per visit and conversions.
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As a constantly evolving platform, Facebook is prone to making big changes to how the social network works. Lately, they have changed the way in which the very basis of the medium works – its feed.
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Website accessibility ensures that everyone has equal access to your great content. With new exciting new developments in technology happening every day, we like to keep all of our readers up to date on the latest and greatest news.
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Podcasts are a great way to establish brand authority by positioning you as an industry expert. They help add personality your brand and can answer important questions about your industry, products, and services. However, in order for a podcast to have a good return on time and investment, you will need to grow your audience.
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A new Instagram update now facilitates the ability for marketers to really develop an effective Instagram marketing strategy. Here are some tips on how to get more from your Instagram marketing efforts now that this feature is available.
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